Ashalnd, OR (PRWEB) July 8, 2008
McLellan Creative, a leading marketing communications firm serving many of the world's most innovative technology companies, partnered with PGP®, Inc., the leading enterprise data protection company and Wiley Publishing, Inc., to create the new Data Encryption for Dummies® guide.
The Data Encryption for Dummies guide explains in clear and friendly language the complex topic of data encryption and how it protects an organization's confidential information. The book introduces critical data security issues and provides practical information and recommendations for using data encryption to prevent data breaches and reduce overall business risks. The book has been an instant success for PGP.
"Data Encryption for Dummies has become PGP's runaway marketing weapon," said Kevin Bocek, PGP's Senior Product Marketing Manager. "It differentiates PGP in the marketplace and makes encryption and enterprise data protection fun and instantly accessible to a wide variety of business decision makers. The guide has also been a great door opener to CEOs and CFOs at a broad range of corporations."
Published by Wiley & Sons, Inc., Data Encryption for Dummies joins the For Dummies series, which has become widely recognized around the world. Starting with the publication of DOS for Dummies in November 1991, For Dummies products have shown millions of readers how to make the most of their PCs, get on the Internet, and explore the world of computing. Now, with more than 125 million books in print, For Dummies guides show readers how to understand a wide range of business technologies --computer programming, virtualization, office productivity guides, multimedia -- and now data encryption.
McLellan Creative was instrumental in helping PGP create the storyline for the book and wrote copy that was compelling, factual and easy for a wide audience to understand. "McLellan Creative brought talent, flexibility and a team approach that was very beneficial," said Bocek. "Unlike working with an individual writer, McLellan's team approach went beyond writing the book to serve as trusted consultants throughout the composition and editorial process."
McLellan Creative is best known for bringing the 'art of storytelling' to technology. With roots in Hollywood, Robert McLellan and his award-winning team of technology marketing writers understand the importance of finding the compelling story within each innovation. "All great marketing begins with good storytelling," explained McLellan. "We're thrilled to help PGP tell their amazing story to clients, prospects, investors and the media. With the success of Data Encryption
for Dummies, we've been approached by several technology organizations to write Dummies Guides and we have another on the drawing board for PGP."
To register for a complimentary copy of Data Encryption for Dummies, visit:http://www.pgp.com/edp/bookletform.html
About McLellan Creative
Founded in 1994 and is based in Ashland, Oregon, McLellan Creative is a team of award-winning, technology-focused writers and creative experts who help global technology companies elevate their corporate messaging and communicate more effectively with customers. Our experience covers the entire spectrum of established and emerging technologies. From traditional data control systems and healthcare technologies to social networking, financial forecasting and nanotech, there is no technology too deep or too new. McLellan Creative offers a full menu of marketing communications services, including collateral, white papers, case studies, corporate and consumer newsletters, web content, e-marketing, public relations support and executive speech writing. More importantly, the firm offers fully integrated marketing capabilities that help technology companies develop synergistic, cost-effective campaigns that make the most of both traditional and digital media. For more information, visit http://www.mclellancreative.com.
About PGP Corporation
PGP Corporation is a global leader in email and data encryption software for enterprise data protection. Based on a unified key management and policy infrastructure, the PGP® Encryption Platform offers the broadest set of integrated applications for enterprise data security. PGP® platform-enabled applications allow organizations to meet current needs and expand as security requirements evolve for email, laptops, desktops, instant messaging, smartphones, network storage, file transfers, automated processes, and backups.
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