Website Promotion Helps IT Recruitment Business

Share Article

Website development and search engine optimisation specialists, Objective Associates Limited, and IT & Senior Appointment recruitment specialists Bright Purple Resourcing report significantly improved Search Engine visibility and inquiry level following website revision at Bright Purple.

The importance of a strong web presence was made all the more clear following the launch of the revised Bright Purple Resourcing website -

The Edinburgh and London based IT recruitment firm approached website and search engine optimisation specialists Objective Associates to ensure their website could be found more easily by recruiters and job seekers alike.

Jan Mutch, Operations Director, at Bright Purple said, "We liked the look and feel of our site but we were aware that our website had two problems - one was that it was difficult for us to update but the second and more important was that we simply didn't get found on the web if someone was looking for an IT vacancy in Edinburgh".

The solution introduced by Objective Associates was to kill two birds with one stone. Alex Ogilvie, Business Development Director, with Objective Associates said, "We tackled the problem by looking at how the core data advertising the IT vacancies could be used to help improve the position of the site in the search engines. That helped us design a system that was easy to update but also easy for the search engines to read and understand".

The companies report a significant increase in the traffic levels to the Bright Purple site following the Search Engine Optimisation activities and an increase in the number of unsolicited calls coming into the offices of Bright Purple from potential candidates.

"We are delighted that the team at Objective Associates have delivered on their original commitment to get our web presence significantly improved" added Jan Mutch, "we are in an even stronger position to find the ideal candidates for our corporate customers than we were only 2 months ago."

Information for editors:

About Objective Associates Limited
Objective Associates Limited are a privately owned software development and website development company. The company specialise in Microsoft .net, database design, website development, search engine optimisation and software development delivered from their offices in Stirling, Scotland, UK.

For more information contact Alex Ogilvie on 01786 498079
About Bright Purple Resourcing Limited
Bright Purple Resourcing are a specialist IT recruitment organisation based in Edinburgh as well as Bromley, England. The company specialises in IT permanent & IT contract resourcing in Scotland, England and throughout the UK. They also deliver recruitment services for the securing of Senior Appointments across IT, Business Process Re-engineering (BPR), Business Change and Business Transformation skill sets. Bright Purple also supply recruitment services in Moscow, Russia.

For more information contact Jan Mutch on 0131 473 7030


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Fraser Ingram

Jan Mutch
Bright Purple
0131 473 7030
Visit website