Analyzing the return on investment for ad dollars can be a challenge and capitalizing on every phone-up can be even more difficult. Yet, gaining this insight, and being attentive to every caller, can produce incredible improvement in marketing effectiveness and a significant increase in customer satisfaction
Cincinnati, OH (PRWEB) July 7, 2008
Cincinnati, OH, July 7, 2008 -- OneCommand, (http://www.onecommand.com) the nation's leader in preference-based, automated, multi-channel marketing for the automotive industry, today announced the addition of a powerful new Call Capture & Return solution as a fully integrated part of its suite of marketing solutions. OneCommand's Call Capture & Return offers the ability to capture phone leads, measure and increase ROI from advertising efforts, drive traffic and increase sales. It ensures automatic follow-up for every phone inquiry and so that each and every customer receives prompt and professional communication. With this tool, customer needs can be quickly addressed and situations resolved before they become an issue.
OneCommand's Call Capture and Return is the fist call capture solution on the market to provide automatic follow up for all inbound callers. The follow up message, likely from the Dealer or General Manager, can for example ask if the customer was satisfied with the service they received and offer the General Manager's direct line to call back if there were any issues. It helps any caller - customer or prospect - feel valued and recognized. Automatic call return allows the dealership to capture opportunities that may have otherwise been lost due to improper handling, and it ensures that all customer needs are met to the customer's complete satisfaction.
"Analyzing the return on investment for ad dollars can be a challenge and capitalizing on every phone-up can be even more difficult. Yet, gaining this insight, and being attentive to every caller, can produce incredible improvement in marketing effectiveness and a significant increase in customer satisfaction," commented Al Babbington, OneCommand CEO. "Being proactive regarding the customer's experience will not only provide the opportunity to ensure that all needs and expectations were exceeded, but also the chance to address any shortcomings immediately." Babbington added.
One of the biggest challenges for dealers in managing their marketing campaigns is how to track leads that come from ads running in multiple media sources. OneCommand's Call Capture and Return Solution includes nationwide toll-free numbers that enable specific response tracking for each individual advertising campaign. It also allows dealerships to gather key customer and prospect information - including name, address, phone number and other demographics. In addition, access to digital call recordings assists in recapturing lost leads and offers a tool to aid in future training.
With OneCommand's Call Capture & Return solution Dealers can:
° Analyze call activity in order to identify the most profitable ad sources
° Increase traffic while reducing cost-per-lead
° Capture phone numbers of each and every caller, including busy and no answer calls
° Increase contact with prospects and, consequently, increase sales
° Collect names and addresses for follow-up promotions implemented through additional
communication channels, such as voice, text or email
° Review digital recordings to gauge team's performance and assist with future training
° Automate professional and consistent follow up to every phone inquiry
Other popular features include OneCommand's premier analytics and reporting. A mapping capability allows dealers to call up Google Earth and view the locations for inbound and outbound calls for each campaign, by week and by month. And, OneCommand's nationwide toll-free numbers enable dealers to assign different numbers for each specific campaign and then easily track their unique results.
OneCommand will release the latest version of its powerful technology platform, OneConnect, in the summer of 2008. OneConnect version 3.5 will arm auto dealers with an enhanced suite of simple and easy-to-use customer communication tools, enabling the design and execution of targeted and effective multi-channel marketing campaigns within seconds.
About OneCommand (http://www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2007 the Company delivered over 100 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand's proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers @ OneCommand.com or visit http://www.OneCommand.com.