Involver Launches Marketing Platform for Video Campaigns on Facebook

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Serena Software and join Involver pilot program to bring higher conversion rates and extend the reach of their video campaigns

Involver today launched the pilot program for its video campaign platform built to enable companies to best leverage social networking and interactive, engaging videos. Involver, formerly RapOuts, is a turnkey marketing platform that lets companies build, launch, promote, manage and track video campaigns with the greatest opportunity to convert viewers into customers on Facebook and other social networks.

Involver offers a technology platform with a rich set of patent-pending features that integrate into a variety of social networks, helping increase viral impact and engagement of video campaigns. Key benefits of the Involver platform include:

•Self-serve, easy-to-use campaign builder
•Comprehensive dashboard to promote, manage and track video campaigns
•Interactive video plug-ins (quizzes, surveys, email capture, etc.) to increase conversion
•White label social network applications with participation ranking to promote engagement, sharing and viral distribution
•Instant campaign wide changes (video, plug-ins, messaging), across multiple social networks, with a click of a button
•Comprehensive reporting tools to monitor conversion rates and measure return on investment

"Traditional text and banner advertising is often limited to a 'click to buy' experience which is typically ineffective on social networks," says Rahim Fazal, co-founder and CEO of Involver. "Our platform provides interactive video tools for companies to create a social and involving experience for users of Facebook and other social networks."

The company is also announcing Serena Software and as the first two commercial users of their pilot program. Serena Software chose Involver to extend their successful "@#$% It" campaign to Facebook. Serena believes that social networks are viable targets for business-to-business marketing.

"Serena is embracing Facebook as a business-to-business platform, and we even moved to it for our corporate intranet," says Rene Bonvanie, Senior Vice President, worldwide marketing, partner programs, and online services of Serena Software. "When we decided to bring our successful '@#$% It' campaign to Facebook, we shared Involver's understanding of social networking and agreed with their vision to create a platform that turns impressions into leads." is using the Involver platform to tap into social networks and attract a new audience to their person-to-person micro-lending website. Kiva understands the power of connecting people for a common cause, and hopes to empower members of social networks to lend directly to unique entrepreneurs in the developing world.

"As a site which connects individuals around the world through micro-loans, Kiva embraces social networking and the concept of empowering groups of people for a common cause," says Premal Shah, president of "Involver's video platform with its deeply integrated Facebook application allows us to build a social community that makes it very easy for our members to participate and share this experience with other people in their network."

Involver is accepting applications to join its pilot program and plans to add new companies as they expand to support additional large video campaigns. Involver plans to open access to their video campaign platform later this year.

About Involver:
Involver is the starting point for any marketer planning to create a video campaign for social networks. Involver's video campaign platform lets companies build, launch, promote, manage and monitor video campaigns that reach millions of social networking users. The platform's rich set of video plug-ins increase engagement, promote sharing and viral distribution and provide the greatest opportunity to convert viewers into customers.

About Serena Software, Inc.:
Serena Software, Inc. provides services to make Enterprises and the business people within them more productive. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions delivered either on premise or on demand, to provide visibility and efficiency to the application development process. Serena is headquartered in Redwood City, California, and has offices throughout the U.S., Europe, and Asia Pacific.

About is the world's first person-to-person micro-lending website, empowering individuals to lend directly to an entrepreneur in the developing world. Founded in 2005 by Matt and Jessica Flannery,'s mission is to connect people, through lending, to alleviate poverty. currently connects lenders in more than 70 countries with entrepreneurs in 43 developing countries, through 89 microfinance partners. is headquartered in San Francisco.

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