Jeff Cowan's Pro Talk Now Offers Interactive Online Video Service Advisor Training In Combination With Its On-Your- Drive-Training and Workshops

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Jeff Cowan's Pro Talk announces the launch of its Online Interactive Accountability System for automotive retailers for use in combination with its traditional "on-your-drive-training" or workshops. The combination of the training methods further increases value, efficiency and accountability of service advisor and service personnel training for automotive retailers.

Jeff Cowan's Pro Talk announces the launch of its Online Interactive Accountability System for automotive retailers for use in combination with its traditional "on-your-drive-training" or workshops.

Originally designed and still available as a stand-alone product, the highly interactive web-based training system provides key members of automotive service departments with easy 24/7 access from any computer in the world. With an aim to increase customer satisfaction survey scores, customer paid hours per repair order, customer retention and overall productivity, it takes the guesswork out of training and long-term learning by allowing dealers to identify the individual needs of each of its employees through a built-in testing mechanism.

Now in combination with the company's on-your-drive-training and workshops, the online training reinforces what was just learned in person. Each trainee receives a password, which is valid for 72 hours after the conclusion of the on-your-drive or workshop training. After that period, a Pro Talk trainer sends a report detailing who was in attendance, what each individual learned and what they still need to work on. The training system can then be further used in-house, if the dealer prefers, so individuals and management can work on the areas where they still need help.

"Alone the results of our virtual system are impressive, averaging an initial increase in customer-paid labor sales of $40 per repair order," said Jeff Cowan, founder of Pro Talk. When combined with the on-your-drive-training or workshops, that amount increases to $48 per repair order with more to come over time."

Pricing for the Online Interactive Accountability System in combination with the on-your-drive-training and workshops starts at $195 per month and is based on the number of participants.

The system's online platform includes live reporting on all user in-progress and completed training, management control over user access and passwords, training reports by team, and training reports for multiple dealership locations by district, regions and/or on a national level. Content, which ranges from three minutes to three hours and covers countless topics, is updated monthly.

"Our online training generates deeper and bigger results that are longer lasting," said Cowan. "Plus, it helps to create a selling culture within the entire organization because everyone is affected by it. This holds everyone accountable."

To learn more about Pro Talk VT Online Interactive Accountability System and take a short product tour, visit online at

About Jeff Cowan's Pro Talk:
Founded by Jeff Cowan in 1987, Jeff Cowan's Pro Talk, Inc., is the automotive industry's leading source for learning how to substantially increase sales, customer satisfaction scores, customer retention, overall productivity and customer-paid labor and parts sales. With a unique training style heavily based on real-life situations and Cowan's more than 22 years of industry experience the company offers highly regarded in-house private and public workshops, on-your-drive training, DVD and online training. Its processes are consistently updated and enhanced based on what is currently in demand by customers and the automotive industry. The company is headquartered in Coto de Caza, Calif.

Cowan has earned numerous selling awards from various retail companies and is one of the most sought-after and highly regarded speakers throughout North America. He is one of the N.A.D.A.'s top three speakers at its annual convention.

Megan Hedrick
megan @
Phone: 317-258-1715


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