Buyer Persona Toolkit Offered By Leading Persona Experts
Goal Centric to offer Buyer Persona Toolkit designed for marketing and product marketing. Toolkit to provide roadmap and templates for buyer persona creation, profiling, and development.
New York, NY (PRWEB) July 9, 2008 -- Buyer personas, fictional buyer profiles based on in-depth qualitative research, have become increasingly critical to customer-centric organizations to achieve a deeper understanding of who customers are and what motivates them to buy. Goal Centric, a privately held company, has led the development of buyer personas over the past seven years. Its two principals, Tony Zambito and Angela Quail, recognized as persona experts, announced today that they will be offering a Buyer Persona Toolkit specifically designed for marketing and product marketing. The toolkit is designed to offer marketers a roadmap for creating effective buyer persona profiles as well as templates for creating buyer persona scenarios and ecosystems applicable to complex B2B market environments. Expected to be available by the end of July, Goal Centric is accepting email registration for advanced notifications on its website with a promised 10% discount.
"More and more, companies today want to develop in-house expertise and competencies in buyer persona profiling," said Tony Zambito, founder of Goal Centric and principal partner. "We've seen a significant increase in buyer persona advocacy and we believe there is a definite need for a toolkit and guide to ensure quality." The toolkit will be offered individually as well as in conjunction with Goal Centric's on-site Buyer Persona Creation Workshop, a one- to two-day workshop designed as an essential how-to for mid-level and senior managers.
Buyer personas serve as guides to marketing strategy, sales strategy, customer and sales messaging, and content development. "What we've often seen is that most companies just create a buyer persona profile as the end product, which misses the strategic value of buyer personas," said Angela Quail, Goal Centric principal partner. "The Buyer Persona Toolkit will provide not only tools to create a profile, but critical steps to complete the full development process, including buying scenarios and a B2B ecosystem."
The Buyer Persona Toolkit will also describe how to utilize existing research, as well as how to conduct qualitative research, how to map buyer persona scenarios, and how to make the leap to profound buyer insights. "The toolkits are designed to provide mid-level and senior managers with the roadmap and essential tools to gain key insights from buyer personas. Those insights help formulate marketing and sales strategy specific to key buyers," said Angela Quail.
Goal Centric has set up a registration landing page on its website to receive advanced notifications when the toolkit is ready for purchase. "We will be offering a 10% discount to all those who register to receive advanced notification," said Tony Zambito. "We are encouraging interested marketers to sign up for advanced notification because interest is high. In addition, we are actively seeking partners to distribute the toolkit." The Buyer Persona Toolkit is expected to be completed by the end of July and retail at a cost of $495.
About Goal Centric
Goal Centric is a privately held company based in New York, New York and Menlo Park, California. Goal Centric provides buyer persona development training and advisory services to help companies understand their customers better. The company today is led by two noted experts in buyer persona and buying scenario creation, Tony Zambito and Angela Quail, who together have nearly twenty years in persona development experience. The two principal partners have provided persona development advisory services to many of today's leading global companies, including FedEx, Reed Elsevier, Microsoft, HP, and IBM.
For more information, visit www.goalcentric.com.
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