Germany's Online Advertising Market Booming and Optimistic

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The market for online advertising in Germany is booming: Following the recently published OVK Online Report 2008/01, in 2007 2.9 billion € have been invested into classical online advertising (51.2%), search (41.2%) and affiliate (7.6%) marketing in Germany - numbers that by far beat the expectations of market experts. And the optimism is unbroken: for 2008, the market analysts predict online advertising and marketing spend in Germany to achieve 3.7 billion €, an increase of approximately 29 percent. The ONLINE MARKETING DÜSSELDORF show (17 - 18 Sept 08 in Düsseldorf) provides the ideal platform for online & mobile marketing, media and ecommerce professionals in Europe to do business and build partnerships in this booming market. As one of the world's leading digital marketing tradeshows, it is the must event in Europe with more than 260 exhibitors and approximately 11,000 visitors during the 2-day show.

Following the OVK report, today more than 40 million people in Germany aged over 14 years are online. Within the core online advertising target audience between 14 and 49 years old, 84.5 percent use the Internet, a total of 31.12 million people. In Europe, Germany is the leading country when it comes to the number of Internet users (53 million), followed by the UK (40 million) and France (35 million).

"Germany is number 1 in Europe in terms of Internet usage and market reach, and number 2, just behind the UK, when it comes to total online advertising spends," said Alexander Felsenberg, Director Trade fairs New Media from IGEDO Company, the trade fair organizer for ONLINE MARKETING DÜSSELDORF. "It is the logical continuation of the overall positive trend that Germany will soon become Europe's top market for online marketing and advertising."

The latest report on online advertising spend in Europe published by the Interactive Advertising Bureau Europe (IAB Europe ) on 2 June 2008 showed that "online advertising continues to grow at a fast pace, experiencing an average growth rate of 40% year-on-year across the 16 countries covered in the report". In 2007 the European online advertising market was worth €11.2 billion, up four billion Euros from €7.2 billion in 2006.

The study compiled by IAB Europe and then processed and analysed by PricewaterhouseCoopers (PwC), also showed that in 2007 the Top-3 markets together (Germany, the UK and France) contributed 65% or 7.3 billion € of the total European online advertising spend. Nicki Lynas, Senior Manager at PwC said: "The development of the more mature markets in Europe is a sign that they are seeing increasing amounts of investment from a wider range of advertisers than ever before."

It also revealed that the share of online advertising spend related to the total advertising spend in key markets was growing: German companies for example were spending 11.6% of their total advertising spend in online media, with an upward tendency for the next years.

Market growth and potential attracts European companies to invest and do business in Germany

With a GDP of 2,423 billion € in 2007, Germany contributes 27 percent to the GDP of the Euro zone. Following a survey of the Deutsche Bundesbank , in 2006, 9,600 foreign companies employed approximately 2.2 million people, and made direct investments of 439 billion € in Germany.

Dutch companies seem to be the forerunners in Europe when it comes to investing and doing business in Germany; however, these figures are partly influenced by the fact that certain American companies invest in Germany through their Dutch subsidiaries. Companies from the UK and France are the second and third largest European investors in Germany.

Online Marketing Düsseldorf - Europe's largest digital marketing show sets standards

ONLINE MARKETING DÜSSELDORF will take place on 17 - 18 September in Düsseldorf and targets online & mobile marketing, media and ecommerce professionals in Europe who want to do business and build partnerships in German-speaking countries. As one of the world's leading digital marketing tradeshows, it is the must event in Europe with more than 260 exhibitors and approximately 11,000 visitors during the 2-day show.

"The ONLINE MARKETING DÜSSELDORF show has all the assets and the professionalism to be the lead event in digital marketing in Europe," said Alain Heureux, President of IAB Europe. "The show sets the highest standards and should be on the agenda of all marketing and advertising professionals in Europe."

Alexander Felsenberg, Director Trade fairs New Media from IGEDO Company, added: "With the upcoming show in September we provide the perfect platform for European companies to position themselves in this highly attractive and fast growing market and to build important partnerships to further extend their business reach in Germany."

About Online Marketing Düsseldorf:

Online Marketing Düsseldorf is Europe's leading digital marketing tradeshow and the MUST event of the year for all decision makers and leaders in the area of online marketing and advertising, media and ecommerce. The 2008 show combines a compelling conference program (5,800 attendees) with a high-profile exhibition, and is taking place from 17 - 18 September 2008 in Düsseldorf/ Germany. It is being organised by IGEDO Company, a renowned trade fair organiser in Germany and Europe. http://www.igedo.com

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Simone Droll
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