Atlanta, GA (PRWEB) July 9, 2008
BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs, in conjunction with client CoreNet Global, was awarded the top prize from the Direct Marketing Association (DMA) -- Atlanta during their SouthStar Awards ceremony. The event took place June 5 in Atlanta, GA.
Each year, the DMA Atlanta recognizes companies within the Southeast that display excellence in direct marketing. This year, BrightWave Marketing and CoreNet Global won the Gold Award for the best direct marketing campaign. By winning the Gold Award, BrightWave Marketing moves on to compete in the DMA's International ECHO awards.
BrightWave Marketing (http://www.BrightWaveMarketing.com) created and executed a remarketing Email Campaign to increase online registrations for CoreNet Global's Annual Summit. The other finalist for the award was BKV and their campaigns for Harrah's Casino and Angle Tree Prison Fellowship. The judges for the SouthStar Awards were Christine Farrell, VP of Direct Marketing at SunTrust, Simon Borain, President and Founder of Repson Advertising and Pam Evans, Principal of Bam Direct.
The campaign and strategic usage of email behavior analytics led to phenomenal results, highlighted below.
- Generated $119,567 in incremental revenue for CoreNet Global
- ROI was $39 for every $1 spent for a 3,886% return
- Achieved a 37% Open Rate and a 19% Click Though Rate
CoreNet Global, an Atlanta-based association of 7,000 corporate real estate and workplace executives has worked with BrightWave Marketing for over 5 years. Together, BrightWave Marketing and CoreNet Global have combined for highly targeted and measurable email campaigns that continue to deliver value for its members while also being recognized by their peers and winning awards for innovative marketing.
Christine M. Farrell, Vice President, Direct Marketing of SunTrust and DMA SouthStar judge said "The success of any direct marketing campaign should be based on strategy, creative and ultimately the results. BrightWave Marketing's campaign encompassed all of these categories very well. In their strategy they understood their audience, the market challenges and the correct messaging for their segments. BrightWave's creative was not "over the top" nor flashy, but spoke to their audience. And finally, BrightWave Marketing had fabulous results -- with a 40% open rate and 3886% ROI."
"We are extremely proud to be the recipient of the SouthStar award," commented Brent Rosengren, Director of Client Services at BrightWave Marketing. "We work diligently with CoreNet Global, and all of our clients to plan, execute and drive the best possible response for each of our email marketing efforts. It is very rewarding to receive this kind of recognition for a successful client campaign"
About BrightWave Marketing:
BrightWave Marketing is an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. BrightWave Marketing focuses on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships.
Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit http://www.TheTruthAboutEmailMarketing.com for more information on the book.
About CoreNet Global:
CoreNet Global is the world's leading professional association for corporate real estate and workplace executives serving leading multinational companies from the Fortune and Global 1000. More than 7,000 members manage over $1.2-trillion in real estate and workplace assets in Asia, Australia, Europe, Latin America and North America.
About the Direct Marketing Association:
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations.
About the SouthStar Awards:
The SouthStar Awards Ceremony presents an opportunity to gain industry wide recognition for creating a marketing program that successfully overcame a specific challenge that required strategic prowess.