d/visible magazine: Building a New Voice for Design

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d/visible magazine was born as a simple blog in July 2006, and after establishing itself as a reputable online publication with weekly fresh content, it is now celebrating its second year anniversary.

d/visible magazine was born as a simple blog in July 2006, and after establishing itself as a reputable online publication with weekly fresh content, it is now celebrating its second year anniversary.

Scott Wolfe, Creative Director/Founder of Visible Theory, noticed that no one else was talking about design as an everyday experience. This inspired him to start up the non-profit online magazine that would bring design to life for readers everywhere, de-mystifying design in approachable terms. The message that d/visible strives to drive home is deconstructing design for a general audience; you don't have to be a designer to know and appreciate design.

Without any advertisements lingering in the margins to distract readers, people effortlessly engross themselves in articles that are timeless in content and uniquely varied. Readers who enjoy the publication so much can sign up as subscribers and receive weekly notifications when a new article is published. From the envisioned Guggenheim Museum off the cliffs of the La Barranca to an analysis on the rivalry between Dunkin' Donuts and Starbucks, nothing is ever ordinary with d/visible.

Feeding the desire of freelance writers is another accomplishment for d/visible. There are countless creative minds who need an outlet for expression. d/visible contributors are based around the globe and are consistently covering a limitless array of design topics.

A great milestone for d/visible was receiving the recognition as one of HOW Magazine's Top Ten Websites in March 2008. We thought, "We must be doing something right for the design community!" And this recognition fuels our passion even more.

Currently under development is our Picks page of favorite books, movies, events, concerts, gallery openings, trade-shows, and classes world-wide. Suggestions from readers are always welcomed.

To honor our past contributions, please check out d/visible's most memorable articles to date:

  • The Rise of Neuro-Architecture
  • How the Algorithm Killed Jeeves: the Story of Re-Branding
  • Coffee Klatch: Dunkin' Donuts vs. Starbucks

About Visible Theory:
Visible Theory is an award winning full-service design firm, founded in 2002. The company's mission is to produce exemplary work and participate in the success of its clients. Located in Pasadena, California, the company's core competencies include visual branding, web and interactive design, print and advertising media and product packaging. The talent of Visible Theory has been recognized internationally in the mainstream press as well as throughout the design community by organizations such Communication Arts; Rolling Stone Magazine; Yahoo! (Site of the Week); Adobe; I.D. Magazine; Rockport Books; AIGA; and numerous other publications and design leaders.

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Ruth Hwang
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