Atlanta (PRWEB) July 10, 2008
CEO John B. Hayes of FTRANS, Corp., a leading provider of business-to-business payment processing solutions, has published the book Use the Credit Crisis to Grow Your B2B Business which is available at Amazon.com. Hayes presents a unique strategy and payment system in his book which aims to transform the business to business marketplace.
In 1976, Mr. Hayes organized the team that created Peachtree Accounting, the first mass-adopted business application for personal computers. His most recent effort has been to create the FTRANS® payment system, which provides business-to-business sellers the opportunity to outsource their trade credit functions, just as retailers have outsourced their credit by accepting credit cards for payment.
According to Mr. Hayes, "The world is in the midst of a credit crisis and possible recession that will impact every business. This book presents a proven strategy for creating a valuable opportunity from this dangerous situation. It will help business owners of all sizes better understand the critical role that their ability to issue trade credit plays in securing sales and funding their business. When properly managed, the issuance of trade credit can lead to an immediate and enduring competitive advantage for growing their business."
As part of a long-term effort to make financial information more accessible to business owners, Hayes has also created the Capital Flow Model™ which provides a graphical view of the relationship of the flow of capital in a business and is frequently easier to understand than examining debits and credits on financial statements. The Capital Flow Model used in his book analyzes the capital flow relationships in a business and demonstrates how a business owner can apply the strategy advocated by the book. The Capital Flow Model can be viewed at: http://www.ftrans.net/cfm.
"John's book articulates the basic methods by which small to medium-sized businesses access the capital markets to fund their businesses," said Rob Thomas, Commercial Segment Manager for Synovus (NYSE: SNV). "However, the book also illustrates that with the appropriate strategy, businesses can thrive even in a credit-constrained environment."
About FTRANS, Corp.:
FTRANS, Corp., based in Atlanta, GA is the inventor of Trade Credit Express, a business-to-business payment system that provides sellers with all of the benefits of accepting a bank credit card for payment while still providing their buyers with free and flexible business or trade credit terms. In addition, B2B sellers reduce credit risk, minimize costs, and free their time as FTRANS conducts the tasks associated with customer credit administration. The FTRANS platform allows financial institutions to efficiently and economically assume the funding role for trade credit, which is predominately seller funded -- the same as financial institutions accomplished with the bank credit card system for consumer credit. For more information about FTRANS, please visit http://www.ftrans.net.