Chicago, IL (PRWEB) July 10, 2008
The fantasy sports industry continues its strong growth with 29.9 million people now actively playing in the U.S. and Canada and $800 million spent directly on fantasy sports products, a survey conducted by the Fantasy Sports Trade Association (FSTA). Complete results of the survey will unveiled on Tuesday July 8th at the FSTA Business Conference at the Doubletree Hotel in Chicago.
In the past year, 11 percent of those in the U.S., and 10 percent in Canada, aged 12 and above have played fantasy sports, according to the survey, which Ipsos conducted on behalf of the FSTA. The FSTA funds the annual research and distributes it as a membership benefit to its 120+ member companies via its web site at http://www.fsta.org. This is the sixth consecutive year of the Ipsos survey.
The survey also represents the first comprehensive national study of spending habits among fantasy players, which shows the substantial financial impact of the industry. Fantasy sports has a total market impact of $4.48 billion dollars. Consumers spend $800 million directly on fantasy sports products, but also use an additional $3 billion worth of media products related to the hobby (such as DirecTV's NFL Sunday Ticket and XM Radio's coverage of all MLB baseball games).
"It's clear that fantasy sports are having a dramatic impact on all sports properties and media organizations," said FSTA President Jeff Thomas. "The fantasy sports industry continues to grow and the industry's total revenue is even larger than estimated before this survey."
The fantasy sports industry has grown from an estimated three million people playing in the early 1990s, to a 2003 FSTA survey showing 15 million people playing in the U.S., to 27.1 million playing in the U.S. in the past year. This growth trend looks to continue as the survey showed teenagers in both the U.S. and Canada play fantasy sports at a higher rate than the national average, with 13 percent of teens paying in the U.S. and 14 percent playing in Canada.
Aaron Amic, a Vice President of Ipsos Public Affairs, will present the full findings of the survey at the FSTA conference in one of two demographic panels. Dr. Kim Beason of The University of Mississippi will also unveil his 6th iteration of fantasy sports industry demographic research sponsored by the FSTA. His research this summer focuses on how fantasy sports players spend their money outside of the hobby and how they are using new technologies to enjoy the hobby.
In addition to the demographic data, the FSTA conference will also feature panels on raising investment capital, technology innovation and working with Fortune 500 brands.
The FSTA expects record attendance for this conference, which features two days of guest speakers and seminars. A complete schedule of events is available at http://www.fsta.org.
About the FSTA:
The FSTA is the largest and oldest trade group representing the fantasy sports industry with over 120 members ranging from small startups to large media corporations. As the voice of the industry since 1998, the FSTA has been the leader in providing demographic data, annual conferences and collective action to ensure unfettered growth. Visit http://www.fsta.org for more information.
Ipsos is a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends to develop and test emergent or existing products or services, and build brands. They also test advertising and study audience responses to various media, and measure public opinion around the globe. Visit http://www.ipsos.com to learn more about Ipsos offerings and capabilities.
Ipsos conducted two surveys on behalf of the FSTA. The first survey was conducted online among 1,200 Canadians aged 12 and over and 1,210 US interviews of those age 12 and above between June 13 and 16, 2008 with Ipsos' Online Omnibus. Results are demographically balanced and weighted to represent the population of those aged 12 and over in North America. The margin of error is +/- 2.82 percentage points with a 95% level of confidence.
The second survey was conducted online among a pre-screened Ipsos panel of fantasy sports players of all levels of expertise. Ipsos interviewed 594 American fantasy sports players aged 18+ to learn of their sports spending and media habits. Interviews were conducted June 16 - 30 using the proprietary Ipsos panel and the Ipsos Online Omnibus. Results are demographically balanced and weighted to represent the population of those aged 18+ who play fantasy sports in the United States. The margin of error is +/- 4.02 percentage points with a 95% level of confidence.
If you'd like more information about this topic, or to schedule an interview with Jeff Thomas or Aaron Amic, please call (262) 308-5544 or e-mail at fsta @ sportsbuff.com