New Social Media Measurement Webcast Tutorial Reveals How to Measure the ROI of Blogs and All Things Web 2.0

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Measurement Expert Katie Paine shares tools and techniques on how to monitor and measure reputation, relationships and ROI in the blogosphere and social media---Wednesday, July 16, 2008. Sponsored by WestGlen Communications.

PR and marketing professionals who want to learn best practices for creating measurable social media programs and how to assess their tangible results will discover practical strategies and techniques at a new webcast tutorial from Bulldog Reporter's PR University. Attendees will learn how to monitor and measure the effects of campaigns utilizing such media as YouTube, Facebook, Linkedin, Twitter and more, as well as how to justify significant investments in social media communications programs.

This exclusive, PR University webcast takes place on Wednesday, July 16th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT) with a renowned measurement veteran who brings a wide range of online PR measurement experience:

Katie Paine, President, KD Paine & Associates; Member, International Public Relations Measurement Commission Member, Founder and Board Member; Editor, "The Measurement Standard"; Author, KDPaine's Measurement Blog. She provides cost-effective measurement programs for non-profits, small business and government agencies.

This 60-minute interactive call will give public relations professionals tools and low-cost techniques needed to monitor, measure and analyze their online effectiveness -- and how social media efforts, mentions and online presence move the needle on sales, leads, reputation and more. Here are some of the practical social media measurement issues that will be addressed in this webcast tutorial:

  •     Social Media Measurement in Six Steps: A practical methodology for designing and executing a measurement program tailored to social media
  •     Types of social media (think blogs, podcasts, wikis, online social networks) and corresponding tools and metrics for monitoring for each
  •     Dashboard Essentials: Components of typical social media dashboards
  •     Key social media benchmarks every brand must track--and how to know whether yours are good, bad or just so-so
  •     Best Practices: Traits stellar measurement-centric social media campaigns share
  •     How to integrate social media measurement into traditional media measurement

Attendance at Bulldog Reporter's PR University webcast tutorial costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions about their programs and measurement challenges at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute web conference manual and a full transcript.

For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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Briggs Heaney

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