It is a known fact that small business is the backbone of economies throughout the world
Los Angeles, CA. (PRWEB) July 15, 2008
Helmut Flasch, CEO of Flasch International (http://www.flasch.com) says, "It is a known fact that small business is the backbone of economies throughout the world," as he heads to India to share his wealth of knowledge with businesses in a country destined to become a world economic powerhouse. Below are 5 tips that all businesses should practice, especially in a slow economy:
*Recognize you are only in the business of marketing the business you are in and nothing else. Unlike 100 years ago, providing good service or medical care is not enough in today's marketplace. Ultimately, only those who learn and do marketing consistently and smartly will survive and prosper.
*Becoming a 'Jolly Good Fellow' within the community tremendously raises ones credibility and visibility, much of it through free PR. Not to be looked at as some PR gimmick, invest some time learning the issues concerning your community and get involved in things such as Anti Drug Events, Food Drives or Mentoring Young People. This is part of the 'Un-Advertising Approach' and is the thing that communities often remember much more than traditional direct advertising.
*Most medical practices and small businesses cut down their marketing efforts during a slow economy. This will not only shrink business further, but in 1, 2 or 3 years when the economy picks up again, they will be too paralyzed financially to take advantage of the economical upturn.
*Avoid the "Bee-Hopping Approach" to marketing. If you are looking for that one marketing action to bring success and growth, financial hardship and being overworked will be the result. It is always a combination of marketing actions done together that will work.
*You do not have to like a marketing action for it to work. People do not like root canals, having their transmissions fixed or having to stop smoking to stay alive. What counts is that the practice or business increases as a result.
For a more comprehensive explanation of these points, see contact info below. Helmut Flasch's upcoming new book and video series on all facets of small medical /dental and general business operations is scheduled for release in late Summer 08.
Helmut Flasch is the recipient of the "Keeping America Strong Award" presented by William Shatner on the television show, "Heartbeat of America," to US companies that have made significant contributions to business innovation and economic progress in a post 9-11 economy.
Sandi Arabia & Lawrence Shersher