Pappas Group Serves Up Brand Strategy for Washington Kastles Tennis Team

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Leading D.C-area brand consultancy delivers logo, creative services for pro tennis team featuring Serena Williams; Pappas Group a sponsor for inaugural season.

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And with the star power Serena Williams will bring, this will be an exciting season.

Last February, the Washington Kastles were announced as the 11th franchise of World TeamTennis. Last night, the Kastles, including former world No.1-ranked player Serena Williams, made their 2008 home court debut in downtown Washington. In between, Pappas Group, a leading brand strategy and interactive design firm, has helped the Kastles develop a brand identity and generate awareness and excitement in the team.

"We've had a ton of fun helping shape the identity of Washington's newest professional sports team," said Anthony Pappas, President and Creative Director of Pappas Group. "And with the star power Serena Williams will bring, this will be an exciting season."

Starting with just a name, Pappas Group created the Kastle logo, designed print collateral and developed an array of multimedia content, including interactive ads and a series of player introduction and team-related videos. The Kastles are owned by a group led by venture capitalist and entrepreneur Mark Ein. Among Ein's many business initiatives, he is majority owner and managing partner of Kastle Systems, a leading provider of building and office security systems.

In addition to overseeing the team's brand strategy, Pappas Group is also a proud sponsor of the Washington Kastles in their inaugural season.

"It's a thrill to be supporting the Kastles in their first year in Washington," said Pappas. "The credit really goes to Mark Ein, who worked hard to bring the franchise here. The Kastles are a great addition to downtown Washington and the city's vibrant professional sports scene. World TeamTennis is a great experience, and the Kastles should appeal to everyone from die-hard tennis fans to local and vacationing families looking for an exciting way to spend their evening."

About Pappas Group:
Pappas Group, a leading brand consultancy and design firm, offers strategic and creative services across traditional and interactive mediums. Pappas Group played a key role in establishing the brands of commercial and non-profit entities including The Discovery Channel's Future Weapons TV series, Blackboard, ObjectVideo, GridPoint, Oceana and the Corcoran College of Art + Design. Pappas Group accolades include The Addys Awards, Webby and Print Magazine Interactive Award. On the Net:

About WorldTeamTennis:
The 2008 season will be the 33rd year of World TeamTennis action. WTT is well known for introducing innovative elements to tennis including instant replay, co-ed format, cumulative and no-ad scoring, on-court coaching, Supertiebreakers, multi-colored courts and player names on back of their shirts.

The unique gender-balanced team concept for WTT was created in the early 70s by League co-founders Billie Jean King and Larry King. The format used for a WTT Pro League match features teams comprised of two men, two women and a coach. Each match consists of five sets, with one set each of men's and women's singles, men's and women's doubles and mixed doubles. Eleven teams throughout the U.S. compete in the WTT Pro League presented by Advanta during July.


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