Magnetic Elevates Yale Lift Trucks Web Site to New Heights

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Interactive maps, images that rotate to provide a 360-degree view of equipment and a personal video message from the company's CEO are the centerpieces of the Yale Lift Trucks of Florida & Georgia Web site launched recently by Magnetic, a full service Web-development firm.

Yale Lift Trucks of Florida & Georgia is a leader in the forklift industry and a highly respected member of the Tampa Bay business community. Our goal was to create a site that reflected that standing and that provided a unique online experience

Interactive maps, images that rotate to provide a 360-degree view of equipment and a personal video message from the company's CEO are the centerpieces of the Yale Lift Trucks of Florida & Georgia Web site launched recently by Magnetic, a full service Web-development firm.

"Yale Lift Trucks of Florida & Georgia is a leader in the forklift industry and a highly respected member of the Tampa Bay business community. Our goal was to create a site that reflected that standing and that provided a unique online experience," said Jennifer Bakunas, President, Magnetic. "We accomplished that by utilizing a number of innovative Web tools that make learning about the company, its equipment and services an interactive and user-friendly experience."

Yale Lift Trucks of Florida & Georgia, a 12-time winner of the Yale Materials Handling Corp. Dealer of Excellence Award and a Greater Tampa Chamber of Commerce Small Business of the Year Award recipient, sells new and used Yale forklifts and offers rentals, training, service and parts from four dealerships and 10 satellite locations throughout Florida and Georgia. Other services include distribution of warehouse products from a variety of top manufacturers, as well as warehouse layout design and rack installation services.

"We recognized the important role a dynamic, professional Web site with rich design and clean content plays keeping us on the cutting edge of the forklift industry," said Sandy MacKinnon, CEO and Owner, Yale Lift Trucks of Florida & Georgia. "The site designed by Magnetic and the service the firm provided ultimately exceeded our expectations, creating a Web presence for our company that is like no other in the industry."

In addition to a video message from MacKinnon streamed on the home page, the new Web site features a dynamic map that displays detailed information on dealership locations at mouse-point. Equipment images can be rotated 360 degrees for easy evaluation and a secure online store and detailed parts request form streamlines the ordering process. Finally, user-friendly navigation, crisp graphics and polished copy combine to convey the value Yale Lift Trucks brings to its customers.

About Magnetic:
Based in Tampa, Fla. and founded in 1997, Magnetic is a full-service web site design company that helps businesses reach their full web potential through strategic consulting, Web design, e-commerce web design, database integration, content management, systems integration, Tampa Web site marketing and Web hosting. Named the 2007 Small Business of the Year by the Greater Tampa Chamber of Commerce, Magnetic offers both business and technical expertise to help medium- and large-size businesses achieve greater profitability and sales through the Internet.

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Liz Roop
Magnetic
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