Innovative Marketing Company Helps Local Merchants Profit

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Just as prices for food, gas, and other essential items rise putting a strain on family finances, and local merchants struggle to keep afloat, a Connecticut company introduces a new innovative advertising and marketing medium.

New Haven, CT - July 9, 2008 - Just as prices for food, gas, and other essential items rise putting a strain on family finances, and local merchants struggle to keep afloat, a Connecticut company introduces a new innovative advertising and marketing medium.

It is so revolutionary that, "it will change the way businesses advertise," says Company executive Bob Errato. The company's mission is to provide the local business owner with an inexpensive alternative
to existing print advertising media sources which many find expensive, ineffective, difficult to track and measure the return on their advertising dollar; costing them hundreds of dollars each week while
often reaching less than 10,000 households.

BThrifty with the BGreen card at its core solves this problem and it is only available to local merchants (no big guys allowed). The introductory package which costs about $14 per day, less than $100 per week reaches directly into an average of 50,000+ households approximately 7 times each day and comes with an "increase your business" guarantee, plus up to 400 free TV spots. It also provides them with a second electronic store front on the BThrifty.com website driving new consumers to their businesses and websites.

Best of all, the BThrifty package is 100% green eliminating the waste associated with traditional print mediums and leaves a positive mark on clients and consumers alike. Research shows that even though local merchants' products are usually better quality and are less expensive than the big guys, they suffer from the "out of sight, out of mind" syndrome. National companies with their large ad budgets continue to brand, sending local businesses further into anonymity. For the first time ever it levels the playing field for the local merchant to compete with their own daily advertising campaigns.

Merchants further benefit from the ever growing BGreen Loyalty and Rewards Card program. It's free, the consumer logs on to http://www.bthrifty.com and signs-up for their BGreen card, "the paperless coupon" and are automatically registered for a chance to win one of several fuel efficient cars. The business owner gets full access to this loyal consumer, the ability to measure the success of their promotions and receive valuable analytical information from BThrifty.

BThrifty is now in CT, MA, NH, NJ, and NY and plans to extend its reach to the entire east cost by year end. For more details on the BT program go to: http://www.bthrifty.biz/advertise.aspx/.

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Robert Errato, BThrifty
BThrifty
800-539-3157
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