Dallas, TX (PRWEB) July 10, 2008
Scott Burns, chief investment strategist for AssetBuilder, is earning national media attention and critical kudos for his new book on financial planning, "Spend 'Til the End: The Revolutionary Guide to Raising Your Living Standard -- Today and When You Retire."
Burns -- a personal finance columnist for the Dallas Morning News from 1985 to 2006 whose column is currently syndicated nationwide -- takes on Wall Street financial planning myths and offers alternative strategies in "Spend 'Til the End," co-authored by Laurence J. Kotlikoff and published by Simon & Schuster.
U.S. News & World Report writes of the book: "The conventional wisdom about retirement may be worth re-examining, say two financial-planning mavericks (who) systematically test and often debunk the collective wisdom of financial planners."
Since the book's release, Burns has appeared on radio broadcasts from coast to coast, in media markets such as New York, Los Angeles, Chicago, Boston, Denver and Seattle. Burns, the book and/or AssetBuilder have also merited coverage in Kiplinger's Personal Finance Magazine, NPR, the Fox Business Network and other media outlets. Learn more about the book at http://assetbuilder.com/Books/index.aspx.
Burns has taken a hands-on approach to helping investors since leaving the Dallas Morning News, co-founding AssetBuilder, a fast-growing Registered Investment Advisor that combines the use of low-cost index funds with research-based diversification strategies. In just over a year in business, AssetBuilder has added more than 300 clients across 24 states, representing $124 million in invested assets.
"AssetBuilder issues a simple challenge to Wall Street: Prove that your stock pickers and mutual fund managers are worth the fees you charge for them. In most cases, they aren't," Burns says. "We believe that real value is delivered not in trying to outperform the market, but in constructing portfolios that capitalize on the market's long-term growth. That's what AssetBuilder portfolios are built to do -- at lower cost and with lower risk than traditional financial services firms can deliver."
Adds Kennon S. Grose, AssetBuilder's president and CEO, "Word is spreading about Scott and AssetBuilder, and the message is clearly resonating with investors. Together, we are on a journey - a mission to challenge Wall Street's entrenched system of unnecessary costs, risks and complexity. We're well on our way."
AssetBuilder offers weary investors a science-based alternative to the unnecessary costs, risks and complexity of traditional Wall Street firms. With fees that rank among the lowest in the financial services industry, AssetBuilder provides customers a menu of pre-constructed, risk-managed portfolios that make choosing and implementing a personal investment strategy simpler than ever. Co-founded by personal finance writer Scott Burns, AssetBuilder's portfolios are an extension of Burns' widely praised "Couch Potato" methodology. Based in Dallas, AssetBuilder is a Registered Investment Advisor. For more information, visit the company's Web site at http://www.AssetBuilder.com.