Los Angeles, CA (PRWEB) July 11, 2008
Reformation, LLC is pleased to invite you to the official launch of a new innovation in furniture. The translucent "Juliet" and "Pierre" chairs by Los Angeles designer, Jeremy Ingram, will be on display at L.A. Mart, 1933 S. Broadway Los Angeles, CA 90007, Friday, July 18, 9 a.m. to 8 p.m. and Saturday July 19 through Monday, July 21, 9 a.m. to 6 p.m.
The chairs are designed in the spirit of the traditional using current-day, sophisticated materials in a new application. The result is Reformation's signature style, a chic, clear yet also upholstered, resilient piece-of-art-as-furniture.
Reformation brings an airy, light feel to the once-heavy looks of yesteryear without losing the lavishness and splendor of the regal past. Reformation, at heart, is about using a type of clear or tinted premium resin to replace the traditional mediums of making furniture, turning the mundane into groundbreaking.
Furniture as art. Or better yet, art as furniture.
While the shape of the chairs recall grandeur from an opulent time, the element used, a translucent premium resin, represents our current time and materials. Additionally, the upholstery is rich and sensual, lending itself to the contemporary.
The eclecticism and ability of the chairs to bring together these opposites makes them versatile pieces that find themselves comfortable in most styles of homes, nightclubs, movie sets or anywhere the unique is desired. These chairs represent a new generation of furniture.
Keep an eye on this inspirational designer and his future products. Ingram has a lot of innovative takes on the been-there, seen-that and his future projects will continue to reflect his style with sharp, new appeal, setting new trends in the industry. He is the type of designer who involves himself in the production line to insure meticulous attention to structural details and finish. "I'm elated to be working with Jeremy Ingram. Something fresh, new, innovat[ing]," says Los Angeles Interior Designer and Television Personality Bobby Trendy.
Headquartered in Los Angeles, the Reformation team builds its brand around using a clear or tinted resin to revive the opulence of a time past, accomplishing a never-before-seen trend in furniture. Visit http://www.ReformationLA.com