SurfRay Hires Affect Strategies to Develop Sales and Marketing Tools for Its Flagship Product, Ontolica Search

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Affect to help SurfRay expand services into the U.S. through strategic repositioning and re-branding of its search engine product.

We want to help SurfRay and its sales and marketing team communicate the business value it delivers in its target markets.

Affect Strategies, a strategic marketing and public relations firm, specializing in technology, announced today that SurfRay, developer of Ontolica Search technology for MOSS and WSS, has selected the firm for strategic marketing services. Affect will help SurfRay develop new sales tools to enter the U.S. market, generate leads for its flagship product and position the product as a leading search technology solution.

Ontolica Search provides powerful, efficient and targeted search across MOSS 2007 and WSS 3.0 sites. By improving all SharePoint Server's basic search features, Ontolica Search enhances the users' search experience, providing an accurate and comprehensive overview of all of the organization's metadata. Adding Ontolica Search onto MOSS saves IT professionals months of reprogramming and reconfiguring the search interface to categorize and adapt the search to the specific needs of their organization.

SurfRay has strengthened and expanded its market position in North America and has established offices to support new customer acquisitions and strategic partnerships. Affect has been tasked with recreating Ontolica Search marketing materials to support SurfRay in its sales efforts in the U.S. Affect will help SurfRay highlight the features and benefits of the product that provide business value for SharePoint end-users and administrators.

Bill Cobbs, CEO SurfRay A/S said, "Affect impressed us with their experience and knowledge of the U.S market, their ability to meet accelerated deadlines as well as their high technical comprehension. With our focus and target on the U.S., we are confident that Affect Strategies will help us strengthen our sales and marketing efforts for Ontolica Search."

"Ontolica Search is a valuable addition to Microsoft SharePoint Server that enhances the user experience, for employees and IT administrators," said Sandra Fathi, president of Affect Strategies. "We want to help SurfRay and its sales and marketing team communicate the business value it delivers in its target markets."

About SurfRay
SurfRay is one of the leading developers of customizable and scalable Search Technology which is seamlessly integrated into Content Management Systems (CMS) software like Microsoft™ Office SharePoint® Server, EPiServer, Sitecore and Xerox' MFP to greatly enhance the quality and efficiency for both IT administrators and users.

SurfRay was established in 2000 and is headquartered in Copenhagen, Denmark, and has offices in New York and Bangkok. SurfRay has been providing Search Technology to many of Europe's largest .NET installations and biggest sites both within the public and private sector.

By working and partnering with its clients, SurfRay is a true value-added business partner, and helps take Search to the next level by truly extending Search functionality, making it seamless and efficient. As a result, SurfRay's clients experience large cost savings by not having to reprogram MOSS to their specific needs, they gain a competitive advantage in their cutting-edge industry, and employees become more efficient in their day-to-day work flow and collaboration.

SurfRay is a Microsoft Gold Certified Partner and a Xerox Alliance Partner. For more information, please visit

About Affect Strategies
Affect Strategies is a strategic marketing, communications and public relations firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies is a results-driven firm. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit us on the web at or the company blog at


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