Switch Communications and Sparkplug, Inc. Lead Emergence of Southern Nevada as a Major Data Communications Center

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Partnership between world-class data center and leading fixed wireless provider delivers high capacity communication services throughout the Southwest U.S.

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Companies and organizations throughout the region come to us to solve the hardest data communication problems

Switch Communications and Sparkplug Inc. today announced the increasing momentum of Southern Nevada as a crucial communications hub for the entire U.S. The communications infrastructure of the Las Vegas Valley has developed rapidly in the last several years and has helped to fuel the rapid growth of the economy and technology companies in the region.

Switch Communications is a national leader in providing colocation, bandwidth and connectivity services for Fortune 1000 enterprises, mid-sized businesses and government customers. Sparkplug Inc. is the leading provider of fixed wireless broadband service in the Las Vegas Valley and several other major metropolitan regions in the United States. The two companies have aligned their offerings seamlessly to offer the most demanding organizations a set of communications services they can’t find anywhere else. Customers can start up new service easily in a matter of days going over Sparkplug's high capacity carrier-grade network to Switch's world-class datacenters in Las Vegas.

Southern Nevada – a Technology and Communications Hotbed

The leadership and national acclaim garnered by both Switch and Sparkplug is no surprise to Somer Hollingsworth, the President and CEO of the Nevada Development Authority. "Switch and Sparkplug are two great examples of the explosive growth in technology, telecommunications, and innovation in Southern Nevada," said Hollingsworth. "It is exciting to watch leaders emerge right here in our own community and gain wide recognition. Switch and Sparkplug demonstrate that Las Vegas has become a very important technology center to the region, nation, and the world."

The Switch and Sparkplug partnership is longstanding, and has gained momentum in recent months as demand for broadband internet and communication services has risen dramatically in the Las Vegas Valley and across the country. The major casinos and resorts, for instance, are among the most demanding customers in the country. This rapid growth in demand for communications services is being met by the easy adoption of Sparkplug’s services by customers of all types and sizes.

“Companies and organizations throughout the region come to us to solve the hardest data communication problems,” said Switch Chief Technology Officer Jeff Ames. “They need the power of our world-class data centers, but also need high capacity broadband connections from a wide variety of locations. Sparkplug is the only company that has the flexibility to address these needs quickly and work closely with our team to provide a solution between our facility and any customer location.”

For Sparkplug, the Switch partnership has accelerated the company’s rapid growth in solving high capacity data communications challenges for customers. “Switch is a major partner for Sparkplug and has helped us grow our business quickly and tackle some very large broadband challenges,” said Jason Mendenhall, vice president of product and customer operations at Sparkplug.

"When prospects for high capacity service hear that we work closely with Switch Communications to deliver the complete service, they realize that we are as serious about our business as they are about theirs. We are fortunate to have a successful partnership with a national leader right here in our community.”

About Switch Communications
Switch Communications Group owns NevadaNAP, data centers that represent a unique fiber nexus interconnection point accessing all of North America's largest telecommunications providers. This advanced interexchange environment enables Switch to provide mission-critical collocation infrastructure and services to global customers. Switch's new 407,000 square foot SuperNAP facility scheduled to open in Fall 2008 will be the highest density datacenter in the U.S. For more information, visit http://www.switchnap.com/.

About Sparkplug
Sparkplug is a leading fixed wireless broadband service provider currently operating networks across five states, including the metropolitan markets of Chicago, Nashville, Des Moines, Phoenix and Las Vegas. The company offers a suite of high-speed data, voice over IP, and other managed services over its own network to business, education, and government customers. All enjoy the benefits of fast, scalable and easy to deploy broadband service. Customers can choose from a complete range of symmetrical bandwidth service options starting at 2 Mbps with speeds up to 1 Gbps, at a fraction of the typical cost. The company also provides high capacity data services and transport to many of the nation's leading telecommunications providers. For more information, visit http://www.sparkplug.net.

About Nevada Development Authority
The mission of the Nevada Development Authority is to attract, retain and expand the business base to enhance the overall socioeconomic development of Southern Nevada. Established in Las Vegas in 1956, the NDA is Southern Nevada’s largest economic development agency and contributes to the area’s prosperity by attracting new companies and assisting local companies in expansion projects. For more information please call 888-4-NO-TAXES or visit http://www.nevadadevelopment.org.

Media Inquiries:
Rob Goodman
McKenzie Worldwide
(503) 863-2004
robg @ mckenzieworldwide.com

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