Rubenstein Public Relations Adds Authentic French Brasserie to Restaurant Practice

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Brasserie Cognac Offers Classic French Fare and 102 Varieties of Cognac.

Brasserie Cognac provides a truly authentic French brasserie experience

Brasserie Cognac, the newest addition to the Serafina Restaurant Group, has hired Rubenstein Public Relations (RPR) to represent this mecca to French culture and cuisine.

Located on Broadway at 55th Street, Brasserie Cognac is steeped in Parisian romanticism, featuring a vaulted tin ceiling, zinc bar and Renaissance-inspired murals, along with traditional yet inspired dishes such as Soup à L'oingnon Gratinée and Tartare of Filet Mignon with Caper Berries and Dijon Mustard.

"Brasserie Cognac provides a truly authentic French brasserie experience," said RPR President Richard Rubenstein. "We will generate awareness of the restaurant's extensive cognac menu and develop Chef Florian Hugo's profile within the restaurant industry."

RPR will also plan a cognac tasting with prominent wine and beverage reporters and arrange other hospitality events.

"We are pleased to be working with Rubenstein Public Relations," said Brasserie co-owner Vittorio Assaf. "The firm has extensive expertise bringing recognition to fine restaurants throughout the city."

Opened in April, Brasserie Cognac offers an extensive, reasonably-priced menu. Executive Chef Florian Hugo, a descendant of Les Misérables author Victor Hugo, previously worked for Alain Ducasse in Paris, London, Monte Carlo and New York. Mr. Hugo's specialties include Bisque de Homard, Cod with Champagne and Caviar Sabayon, and Lobster and Foie Gras Vol-au-Vent. He also incorporates cognac into a number of recipes and some table-side flambé dishes.

Designed by Julius Babilonia, a former associate of David Rockwell, Brasserie Cognac was carved and assembled in Paris and then shipped to New York City. In addition to the 110-seat dining room, Brasserie Cognac includes a 40-seat private dining room called the Cognac room, and an adjacent bakery and rotisserie offering freshly-baked croissants and baguettes, as well as organic roasted chicken and other French favorites.

About Rubenstein Public Relations, Inc.

Rubenstein Public Relations (RPR) is a leading New York-based media relations firm specializing in high-end real estate, consumer products, financial services, technology and entertainment. The firm places a strong emphasis on the value of integrated programs, focusing on three core areas: media relations, message development and strategic planning. RPR has built a successful practice developing individualized programs that provide maximum brand recognition, helping to launch new businesses and generating added value for established brands.

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