Lawson Software Selects Boulder Logic to Help Manage its Global Customer Reference Management Program

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Boulder Logic Reference Manager Chosen for its Ability to Tap Into Customer Success Stories and Support Marketing and Sales Efforts.

Boulder Logic™, the customer reference management specialists, today announced that it has signed a contract with Lawson Software Inc.™ (NASDAQ: LWSN) to implement Boulder Logic Reference Manager™. Lawson will use the Boulder Logic solution in conjunction with its use of™.

Lawson's decision to select Boulder Logic was based on an evaluation of how the solution can help Lawson tap into its customer success stories to support its marketing and sales initiatives. Boulder Logic will provide automated workflow to the Lawson sales team, tracking live reference activities and offering a single search for the most relevant customer testimonials and relevant marketing content.

"Boulder Logic's considerable experience as a customer reference management software vendor was the decisive factor in our choice of vendor," says Mike King, vice president of sales operations for Lawson. "We were looking to empower our sales team with effective customer success stories. We knew we needed a global solution and a partner to provide us the long-term support that will help support sales and marketing."

"Lawson's decision provides another important validation for customer reference management and the services we provide," said Joshua Horwitz, president and founder of Boulder Logic. "Our proven customer reference solution helps sales and marketing teams quickly turn satisfied customers into a competitive advantage."

Business-to-business sales opportunities require some type of reference activity or reference material in order to close the business. With references yielding this type of impact on the sales cycle, organizations are looking to find methods to ensure that the impact is optimized.

Boulder Logic Reference Manager allows clients to automate their customer reference program in order to provide the best references and sales tools every time. With a robust feature set designed specifically for tasks related to reference management, clients can nominate new reference customers, search for the references, access a library of content, fulfill requests and track program metrics from an easy to use interface.

About Lawson Software
Lawson Software provides software and service solutions to 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Lawson's solutions include Enterprise Performance Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at

About Boulder Logic
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customer. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit


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