New Conference Reveals Secrets on How PR Can Develop Long-Term Relationships with The Press

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Senior-level journalists share tips and techniques on how communications professionals can create such trusted, collegial connections that journalists come to them for background story ideas -- Thursday, July 17, 2008.

PR and marketing professionals who want to learn new practices for creating reciprocal, collegial and trusted relationships with journalists will discover practical strategies and techniques at a new audio conference from Bulldog Reporter's PR University. Attendees will come away with actionable steps on how to assist journalists as well as become an information source for their stories.

This exclusive, dial in PR University audio conference takes place on Thursday, July 17, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). It features a panel of PR-friendly journalists representing diverse positions within the media:

  • Carl Lavin, Deputy Managing Editor,
  • Susan Feeney, Senior Editor, Planning, "All Things Considered," NPR
  • Dan Green, Senior Producer, "Nightline," ABC News
  • Tom Hallman Jr., Features Editor, Oregonian (circ. 304,399); Pulitzer Prize Winner, Feature Writing
  • Aliza Sherman, Contributor, Entrepreneur, Home Business, Minority Engineer, Professional Woman,,,

This 90-minute interactive call will give public relations professionals tools on how to bridge the gap between PR and the press. PR practitioners will learn how to develop relationships in which journalists will readily answer their calls and even rely on them for story ideas and background information. Here are some of the media relations issues that attendees will cover in this audio conference:

  • The Media Mindset: What it's really like in there--the pressures journalists face, what motivates them and how these insights can help you make a reporter's day (and the front page)
  • PR Faux Pas to Avoid: Breathless copy, hyperbolic pitches, micro-managed interviews and other media relations miscues--plus practical solutions for each
  • Mastering News Value: How news judgment differs from one outlet to the next--and easy ways to tailor your stories to the "news" your target organization values most
  • Blogs, RSS and Web 2.0: How new tech tools have changed the way reporters cover news--and how you should pitch or contact them
  • Editorial Hot Buttons: News pegs, future trends, features, divisive issues, dramatic hooks and other sure-fire ways to supercharge your hit ratio
  • How to structure your materials for optimal impact and readability... whether your press releases or pitches are breaking news or feature-oriented

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.


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