In This User-Generated World, Teen Girls Prefer Expert Content

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There's no doubt that teen girls are big on creating content online. Consuming content, though, is a different story. According to a recent eSPIN.com survey that asked 635 teen girls about their online habits, "expert content" is still king: compared to their friends' blogs, magazine sites are more fun to read, better-written and more engaging.

There's no doubt that teen girls are big on creating content online -- everything from blogs to quizzes to glittery photo collages. Consuming content, though, is a different story. For a number of reasons, teen girls prefer to turn to expert content rather than the user-generated kind their peers are creating.

According to a recent eSPIN.com survey that asked 635 teen girls about their online habits, "expert content" is still king: compared to their friends' blogs, magazine sites are more fun to read (44.0% vs. 20.3%), better-written (39.9% vs. 13.7%) and more engaging (36.3% vs 28%).

Magazine sites also have the viral edge: teen girls are more likely (39.2%) to pass along info obtained there than info obtained from a friend's blog (18.2%), someone else's blog (20.0%), Wikipedia (11.2%) or an answer site like Yahoo Answers or Wiki Answers (11.5%).

Where teen girls rely most on their friends is for solutions to personal problems. 35.8% said they would turn to a friend's blog first; tied at second were answer sites and magazine sites (26% each). Outsiders' blogs and Wikipedia are the least turned-to, with 6% and 5.5% of the vote respectively.

From a consumer perspective, a full 72.6% of teen girls say they're more likely to learn about a product from a magazine site than they are from their friends' sites, other blogs, answer sites or Wikipedia. Which just goes to show that in this user-generated world, the "expert" voice is still cutting through all the noise.

About eSPIN
eSPIN(R) (eSPIN.com) is a profile-based site that offers the old junior-high game with a modern twist. Designed with safety in mind (all youth submissions are screened to remove any personally identifiable information and inappropriate content before they can be posted), this is the premier way for gen-Y to connect, flirt and make new friends online. Launched in 2001, eSPIN-the-Bottle(TM) has over 3,500,000 users and is growing rapidly. eSPIN is part of the Hearst Teen Network, currently ranked in the top 10 trafficked entertainment sites on the Web, according to Comscore. The Hearst Teen Network includes Seventeen.com, CosmoGirl.com, eCRUSH.com, eSPIN.com, MisQuinceMag.com, MyPromStyle.com, TeenMag.com, and DonateMyDress.org.

For more information on the survey results, or to speak to a teen expert, contact:

Rubenstein Communications, Inc.
Andrew Palladino
212-843-8482

http://www.prnewsdistribution.com

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Holly Rotman
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