We've already had users in Switzerland, France, Canada, Germany, Scotland and the US start building their local guides via our Facebook application, fundamentally our aim is to be the Wikipedia of Entertainment.
London, England (PRWEB) July 11, 2008
Australian based my247.mobi officially launched their Global Guide to Going Out at an exclusive TechCrunch post-conference after-party following a day of hotbed mobile discussion and innovation at the mobile 2.0 Europe conference in Barcelona.
Chris Kettle, co-founder of my247.mobi says, "I can't think of a better place to launch the service and I don't mean because of the amazing bars and restaurants. Being here in front of the hottest European start-ups and players including Google, Yahoo, Vodafone, T-Mobile and Nokia - you can see the big wave everybody has been holding out for is now firmly on the horizon!"
The global guide available at my247.mobi follows on from the succesful launch of the 'My Guide' Facebook application earlier in the year. Users can build their personalised entertainment guide by tagging events and reading reviews at over 800,000 restaurants, bars, clubs and events in the UK, US, Canada and Australia, online and on their mobile phone. Kettle describes it as "a social network built around entertainment. my247.mobi is not a popularity contest or about stalking ex's - it connects you to new places you want to go, with the people you like to go out with."
The my247 team knocked up a special guide for Barcelona following on from the summer Ibiza guide. It sure answered the question for the delegates of how to find the after-party including the likes of Dragon's Den UK supremo Doug Richards who was representing his company Trutap. "I can definitely see us launching more local guides for international cities", Kettle says, "they're just so useful! Having guides in English with maps and all the essentials is what it's all about." More local guides are definitely coming soon. Kettle continues, "We've already had users in Switzerland, France, Canada, Germany, Scotland and the US start building their local guides via our Facebook application, fundamentally our aim is to be the Wikipedia of Entertainment."
Location was one of the hot-topic of the conference especially with the imminent world-wide launch of the 3G iPhone. "The iPhone really allows us to go where no phone has gone before!", Kettle claims. Anyone who types in my247.mobi on their iPhone will automatically get redirected to the my247 iPhone edition. Kettle says, "With a big screen and big fingers, usability is key to a good experience and we've modified our iPhone site accordingly."
When it comes to going out my247.mobi is the first destination you should visit on your PC or your mobile phone - you'll never miss out again!
Founded in Brisbane, Australia in 2000. my247.mobi is my guide to going out. The service allows members to review, share their favourite restaurants, bars, clubs, events, movie, arts and lifestyle guides online, on mobile and on social networking sites - anywhere in the world.
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