Future TV Journalists at College International Marie de France are Honing their Skills with Scala

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School children at College International Marie de France are honing their TV Journalism skills with Scala.

As soon as all the pictures and videos are created, it's really easy and fast to produce a quality TV program that is ready to broadcast throughout the school. Scala provided us an insight into what it's like to be a TV journalist

Scala®, the leading provider of end-to-end solutions for the digital signage market, today announced school children at College International Marie de France are honing their TV Journalism skills with Scala.

At the end of 2006, College International Marie de France, an international French School located in Montreal Canada, choose Scala to power their new high-definition internal television network, SCOOP TV. The challenge was to develop a communications solution that provided students and staff information about school news and events. The solution was quickly focused on developing an internal television network using digital signage.

Scala InfoChannel was already integrated into the curricula for computer classes to produce high quality multimedia presentations but was never broadcasted throughout the entire school. In early 2007, with the help of Tėlėcinė Multimedia, a Scala Certified Partner in Montreal, a solution was conceived using Scala InfoChannel -- SCOOP TV was born!

For the initial deployment, four 37-inch LCD screens were installed in strategic locations throughout the school and two 22-inch LCD screens were placed in areas where the larger screens were not appropriate. All screens were connected to the same Scala InfoChannel player using a CAT5 video broadcast system by Minicom Inc. High-definition video and sound easily travel around the school over the inexpensive network infrastructure. Two of the LCD screens were positioned in the main student room where the majority of the students spend their lunch time talking, playing and now watching SCOOP TV.

Basic Scala InfoChannel templates were developed by the IT team and members of the school's TV team. Templates were created for all departments throughout the school, which led to the rapid production of relevant content for each department. Students and teachers soon realized the potential of SCOOP TV and started to get very excited about its implementation.
Along with custom templates produced in-house, RSS feed reader scripts taken from http://www.scala.com were used to display live international news at the bottom of the screen in a CNN style.

The implementation of SCOOP TV allows the staff and students of College International Marie de France to stay informed of the news and events that impact the school. By integrating SCOOP TV with the student's curricula and providing a solution for every department to participate in the success of the project, SCOOP TV creates a community of students and teachers throughout the school.

"It's really easy! It's unbelievable all the things we can do with Scala. We have a lot of fun with all the effects that are built-in and the layout of the different screens is really easy to make," proclaims one of the students.

"As soon as all the pictures and videos are created, it's really easy and fast to produce a quality TV program that is ready to broadcast throughout the school. Scala provided us an insight into what it's like to be a TV journalist," proclaim two other students.

The next phase of this project will consist of adding additional channels dedicated to parents visiting the school or special events like shows or meetings.

About Tėlėcinė Multimedia
Established in 1986, Tėlėcinė has been on the cutting edge of Digital Signage since the very beginning, starting with our first major installation in 1996.

Whether a client requires a completely unique in-store design for digital displays, the most creative content for those displays, or a full information system designed and installed worldwide, Tėlėcinė has the people with the knowledge and experience to get the job done right. Tėlėcinė has recently won international awards for its work including the Mobius Award, the Digi, POPAI and Marcom.                                                

Tėlėcinė has built its reputation for great Digital Signage by striving for the highest possible quality. Tėlėcinė consistently delivers signage systems and content that meets all goals, and exceeds all expectations. More information is available at http://www.telecine.ca.

About Scala
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, allowing customers to create, manage and distribute both traditional and digital signage via one software platform. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive touch-screens and kiosks, etc. Scala pioneered the digital signage industry and today drives over 70,000 screens worldwide; more screens than all competitors combined. The company's digital signage platform customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. The company's advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, and many more. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, The Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.


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