Revised PhRMA Marketing Code Calls for More Educational Materials for Health Care Providers and Staff - Anatstat Health Education Can Help

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The newly revised PhRMA Code, which will take effect in January 2009, states that "interactions between company representatives and healthcare professionals should be focused on informing the healthcare professionals about products, providing scientific and educational information, and supporting medical research and education." Anatstat health Education can help.

interactions between company representatives and healthcare professionals should be focused on informing the healthcare professionals about products, providing scientific and educational information, and supporting medical research and education.

On July 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA) released the most updated PhRMA Code on Interactions with Healthcare Professionals, expanding on the 2002 version.

The newly revised PhRMA Code, which will take effect in January 2009, states that "interactions between company representatives and healthcare professionals should be focused on informing the healthcare professionals about products, providing scientific and educational information, and supporting medical research and education."

The revised Code "prohibits distribution of non-educational items (such as pens, mugs and other "reminder" objects) to healthcare providers and their staff." In addition, it prohibits company sales representatives from providing restaurant meals, but allows them to provide meals in conjunction with educational presentations in the office.

Section 11 of the revised Code states that "it is appropriate for companies…to offer items designed primarily for the education of patients or healthcare professionals…For example, anatomical models [are] appropriate …"

Since 1995, Anatstat Health Education Media (Flemington, NJ) has been helping the pharmaceutical industry create educational tools and custom teaching anatomical models for health care providers (HCP) and their patients. Anatstat has expanded their services to include state-of-the-art focus group facility that ensures that these tools communicate value, education, disease state awareness and assist patients make fully informed decisions about the management of their health.

Marc Sirockman, Anatstat's General Manager, commented that "Anatstat is a unique provider of tangible, tactile teaching tools that build brand equity at the point of care. For the last 13 years, we have specialized in creating compelling patient education tools that leverage health education media principles, incorporate adult learning strategies and simplify complex health topics with visually engaging medical illustrations. We have created and delivered over 900 custom health education tools that have been award winners. We pride ourselves in providing creative and innovative solutions that solve brand challenges. With a focus on quick turn around formats, Anatstat's patient education tools are research based, support sales representatives, the physician/nurse/patient and deliver pharmaceutical brand strategies - and are an excellent method for complying with the new PhRMA guidelines."

For more information about how Anatstat Health Education Media can help solve the newest challenges faced by the pharmaceutical industry,
contact Anatstat USA by calling (908) 782-4921 or by email: NewPhRMAguidelines @ anatstat.com.

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Kate Krol-Buch
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