Westport, CT (PRWEB) July 17, 2008
TBM Consulting Group, a global leader in business performance improvement, selected Crossbow Group to develop and execute a brand development and integration plan for a newly acquired subsidiary.
Crossbow Group will be developing the brand platform and marketing communications for the new unit. Responsibilities will include product naming, brand identity, web development and the design and implementation of a range of online and print sales support tools.
"TBM's experience, industry leadership and rock-solid management team should pave the way for a high impact launch, the kind we've been leading for clients for almost 25 years", said Jay Bower, Crossbow Group president. "We're looking forward to working with them to introduce powerful business process solutions for large manufacturing and service organizations".
"We chose Crossbow Group for their ability to deliver targeted marketing programs with an em-phasis on driving measurable results." said Angela Scenna, director of marketing, TBM Consult-ing Group. "Crossbow has a disciplined approach and a bias for action. We believe they are well poised to help us implement an aggressive direct marketing campaign that drives aware-ness and generates leads for our new, innovative products and services."
About TBM Consulting Group
Headquartered in Durham, N.C., TBM Consulting Group is the leading provider of LeanSigma® Consulting and Training Services in North and South America, Europe and Asia. With more than 150 experienced consultants operating on five continents in seven languages across the globe, TBM has grown to be the worldwide leader in "lean innovation" and business improvement in the manufacturing and service sectors. The company's mission is to help discrete and process manufacturers and service companies create a competitive advantage to generate significant growth in sales and earnings. The company provides strategic direction and hands-on implementation to guide cultural and organizational transformation. TBM Consulting Group's LeanSigma approach integrates Lean principles for market agility and responsiveness and Six Sigma's focus on quality. For more information visit http://www.tbmcg.com or contact Angela Scenna, director of marketing at (919)438-5535 or ascenna @ tbmcg.com.
About Crossbow Group
Crossbow Group, one of B-to-B Magazine's Agencies of the Year for the third straight year, is a full-service direct and interactive marketing and communications agency with expertise in devel-oping high impact programs that drive measurable results - across the entire spectrum of com-munications media. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm's client list includes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands. For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at (203) 222-2244 or jbower @ crossbowgroup.com.