New York, NY (PRWEB) July 14, 2008
Susan Ledyard designed and created a seamless support system in January of 2004 that provides comfortable compression under the bust for lift and throughout the torso for slimming which has been awarded US Patent No. 7395557 B1. In 2005, Ledyard took this design to market with four styles and after years of marketing and successful sales was able to build a substantial shapewear company called CASS and CO. Currently, CASS and CO. carries over 35 styles within its four collections or brands known as CASS Luxury Shapewear, CASS wear REPAIR, CASS Swimwear and recently a new contemporary line called wearCASS.
The patented invisupport system is comprised of two panels: one circumferential band that supports the bust and is contiguous with a vertical panel that supports the mid section in parallel. Along the side panels are a special seamless knit that provides the availability of air to move in and out from the body. These panels are also strategically placed in the middle of the back and under the arms for additional ventilation.
Ledyard's approach to her design involved endless testing on many women, men, athletes and fashionistas. On and off the body, Ledyard's tests ensure that the engineered designs provided adequate lifting of the bustline and control throughout the mid section, were comfortable, washed well and maintained its stretch retention and color. During the testing phase, Ledyard found that many women, no matter what size, desired these products for added support in the bust without underwires and extra padding. As a result, she was able to create a product that addressed the needs of women and provided a longer length, breathability and coolness of fabric that many competitors did not offer.