ad:tech Launches New Forum for Marketing Operations at Chicago Conference

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"Mark-Ops" program recognizes need for brands to master organizational alignment around customers

We've seen six figure improvements in mark-ops ROI for companies embracing the methods featured at these events.

ad:tech expositions, LLC (, the leading conferences and exhibitions organizer for the global marketing community, today announced a ground-breaking new programming initiative aimed at providing brand marketers with the tools and techniques they need to perfect their customer facing marketing operations. Executives from Wal-Mart and Unica top the list of featured guests.

"Many brands and agencies have told us that the one challenge still facing digital marketing is corporate structure," said Drew Ianni, ad:tech's chair. "The Mark-Ops Forum formally recognizes marketers' needs to institutionalize the changes required to stay competitive in a customer centric, web-based world."

Often synonymous with organizational change and improved performance, marketing operations is emerging as the vital linchpin between corporate strategy and tactical execution, helping companies "connect the enterprise" around customer driven - versus solely product driven - business demands.

"Marketing can be a growth driver and a change agent, but not if it's operating in a vacuum. We need to take the lead in getting everyone on the same page," said Gary Katz, CEO of Marketing Operations Partners and Forum host. "The Mark-Ops Forum presents a vital opportunity for marketers, agencies, program managers, solutions providers and C-level executives to rally under one roof in support of high-performance, accountable marketing and organizational alignment."

Attendees of ad:tech's first ever Mark-Ops Forum will be able to hear from marketing operations leaders from a wide array of Fortune 500 companies, experience state-of-the-art marketing management software, and engage in valuable hands-on workshop sessions. "When people come together to share practices and exchange ideas that improve their business outcomes, it creates immediate value for everyone." said Adam Bloom, Director of Product Marketing & Sales for MarketingCentral (a division of Unica). "We've seen six figure improvements in mark-ops ROI for companies embracing the methods featured at these events."

Forum participants will be given a comprehensive explanation and overview of the emerging field of marketing operations, including the related areas of enterprise marketing management, marketing operations management, digital asset management and applied project management. Workshop leaders will help champion topic focused break-out sessions, providing participants with valuable perspective and the tools they need to enhance their own value in the organization. For more information about the Mark-Ops Forum, visit

For public information, please visit

Editors: For interviews, images or more information, please contact Laura Fries at Edelman, ph: 312.233.1374 or at

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit

About dmg world media: An international exhibition and publishing company, dmg world media produces over 250 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 900 people and maintains a worldwide presence through more than 40 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at


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