We saw the problem that up to half of Internet leads receive no response. This is a huge loss of opportunity
Orlando, FL (PRWEB) July 14, 2008
ActivEngage, the automotive industry's premier provider of proactive live chat for dealer websites, today announced the launch of ActivConnect, a new service that boosts the effectiveness of live chat by increasing the number of Internet leads that are turned into phone conversations with dealership staff. The service is an extension of the company's core focus on generating new selling opportunities from existing website visitors.
Website leads in the form of emails have traditionally had very low response rates. In fact, recent research indicates that up to 50% of Internet leads receive no follow-up at all from dealerships. A phone call however, is more likely to be answered when it's received due to the immediacy and perceived urgency. ActivConnect turns Internet leads into phone conversations, thereby increasing overall lead response and speed. In some cases, dealers will call consumers while they are still in the dealership website.
Further, the proprietary business logic makes the process virtually effortless for the dealer. A consumer visits the dealership website, engages in live chat and the chat transcript is then electronically sent to the dealer's CRM or ILM. Now with ActivConnect, an automated phone call is simultaneously sent to the appointed dealership staff member to alert him/her of the new Internet lead. This call also provides the staff member with the prospect's name, phone number, email address and pertinent information about the vehicle of interest. The staff member can now be connected directly to the customer simply by pressing a button on their phone. In fact, the automated phone alert gives the dealer multiple options: press "one" to call the person immediately, press "two" to call the prospect in 15 minutes, etc.
ActivConnect's automatic alerts for incoming leads help dealers better respond to "hot" website leads. The alerts can be sent to staff members' cell phones (or any phone number) to make sure they receive the calls no matter where they are. Further, they can follow-up immediately, armed with valuable customer intelligence without having to be in front of a computer.
"We saw the problem that up to half of Internet leads receive no response. This is a huge loss of opportunity," commented Todd Smith, ActivEngage co-founder. "As previous dealers, we know that sales people always have their phones with them. And, they always try to answer their calls. So, we created ActivConnect to greatly increase both overall lead response, as well as the response time. Furthermore, a phone conversation is much more likely to end in setting an appointment than web communication."
About ActivEngage: (http://www.ActivEngage.com):
ActivEngage's proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.