Ford Racing Partners with Barbasol Shaving Cream in Unique Marketing Campaign

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Arluck Promotions and Perio, Inc., makers of Barbasol, have teamed up to create a new opportunity for companies -- promoting relevant products and events on the iconic Barbasol can.

Barbasol Mustang Challenge

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Miami-based Arluck Promotions manages a unique marketing opportunity through the promotion of products, events and people on cans of Barbasol shaving cream. Ford Racing is the first company to utilize this creative method of building awareness for its inaugural season of the Ford Racing Mustang Challenge for the Miller Cup professional racing series.

The cans, which will be on the shelves of retail outlets across the country this summer, feature a white Ford Mustang on the front. The back of the can includes the series schedule, web site and information about a chance for a consumer to win a free VIP Weekend to Miller Motorsports Park for the series finale.

This one-of-a-kind program, available through agreements with Arluck and Perio, Inc., offers companies the ability to create unique content on the back of the can as well as logo placement on the legendary barbershop-pole designed front. The cans are then viewed by men on a daily basis for the duration of the its life, about three months. According to Barbasol, the average can is viewed roughly 100 times.

Arluck's relationship with Barbasol began in 2005 when Olympic swimmer Gary Hall, Jr. was featured on 12 million limited edition collector cans as part of the Barbasol "Real Man" campaign. A portion of the proceeds from the sale of those shaving cream cans was donated to the Juvenile Diabetes Research Foundation and Adventures for Wish Kids. Hall was diagnosed with Type-1 diabetes in 1999 before going on to win six Olympic medals.

Barbasol, which has existed since 1919, is produced by the Dublin, Ohio based Perio, Inc. who have developed the brand as one of the most recognizable products in retail.

About Arluck Promotions
Founded in 2003, Arluck Promotions is a full service sports marketing agency that partners with Olympians, athletes, celebrities and companies. The organization provides a wide spectrum of marketing and media strategies including customized public relations campaigns, event marketing, advertising and sponsorship programs, and product placement.

Media Contact:
David Arluck
David @ arluckpromotions.com
Office (786) 837-6880 (ext 303)
Cell (917) 331-1329
Fax (786) 513-2812

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