BarNone Teams with OneCommand to Increase BDC Effectiveness, Improve Internet Lead Response Rate

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OneCommand, (http://www.onecommand.com) the nation's leader in preference-based, automated, multi-channel marketing for the automotive industry, today announced that BarNone, the nation's leader in specialty finance and consumer services, has chosen OneCommand to help increase its Internet lead response rate. By augmeting its online lead generation and BDC operations with OneCommand's Voice Messaging solution, which is designed to provide timely, relevant and professional communication from a voice of authority at key points in the consumer's life cycle, BarNone has seen an 8% increase in appointment rates.

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OneCommand, (http://www.onecommand.com) the nation's leader in preference-based, automated, multi-channel marketing for the automotive industry, today announced that BarNone, the nation's leader in specialty finance and consumer services, has chosen OneCommand to help increase its Internet lead response rate. By augmeting its online lead generation and BDC operations with OneCommand's Voice Messaging solution, which is designed to provide timely, relevant and professional communication from a voice of authority at key points in the consumer's life cycle, BarNone has seen an 8% increase in appointment rates.

According to Dan Staub, BarNone Chief Operating Officer, BarNone has been very successful using OneCommand's technology to rapidly reach Internet customers. "OneCommand has been a wonderful partner to work with. We buy Internet leads that are complete credit applications and try to reach numbers once from our call center and then if that first attempt is unsuccessful we switch to OneCommand. A voice message is then left for the customer to call us back. This has significantly reduced our costs and increased the contact rate with these customers. The problem is we need to talk to these potential customers in order to schedule appointments. They respond well to our OneCommand voice messages and contact us back on our 800 number. OneCommand has basically built a better mousetrap with good technology and a good concept - it's a great idea."

BarNone was founded in 1995 for the purpose of helping the millions of working people who, because of credit discrepancies, are not able to obtain auto loans to purchase a quality vehicle in a "conventional" manner. Headquartered in Columbia, MD the company maintains a 24-hour call center in the Southwest. Its founding philosophy is to link consumers, dealers and finance sources into one cohesive unit, to facilitate communication and minimize buyer frustration. It has employed OneCommand to help further facilitate communication with these consumers.

"BarNone is a leader in the special finance space and we are very excited to help reduce their costs and increase the effectiveness of their call center. Call centers can be a challenge as 60-70% of the time the consumer cannot be reached, necessitating several calls. It gets very expensive to make these repeat calls when the costs of the call, pay, benefits, etc., for call center personnel are factored in. OneCommand can get those costs down to a fraction of the cost and reaches 85-90% of target consumers with an average of just 1.2 phone calls," commented Al Babbington, OneCommand CEO.

OneCommand will release the latest version of its powerful technology platform, OneConnect, in the summer of 2008. OneConnect version 3.5 will arm clients with an enhanced suite of simple and easy-to-use customer communication tools, enabling the design and execution of targeted and effective multi-channel marketing campaigns within seconds.

About OneCommand (http://www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2007 the Company delivered over 100 million personalized communications on behalf of over 4,000 clients throughout North America.

OneCommand's proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.

By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers @ OneCommand.com or visit http://www.OneCommand.com.

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