New E-Book Shows Women Business Owners How to Recession-Proof Their Businesses

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A new e-book for women only focuses on recession-proofing a business. Step-by-step action plans and real examples plus a host of ideas for creatively seeking new niches flow throughout the 129-page book.

A slow-down for others can be a boom to one's client base and sales - if she has a proven plan for getting new work during a recession

Wharton Communications has just released a new e-book titled, Recession-Proof Your Business with a Solid Marketing Plan: For Women Only. Geared toward women business owners, the 129-page e-book is filled with valuable insight gleaned from some of the Triad's successful female entrepreneurs including Kari Sells (owner of Central Floral Gardens, Inc.), Cheryl Crago (owner of Crago and Company), and Sandy Shelton (partner, Craven, Shelton & Gann).

"We have so many successful women in the Triad whose businesses have survived economic downturns time and time again," explains Laura S. Wharton, author of the e-book. "The women who helped me with this project offered their time and thoughts on marketing, and I was surprised to learn what worked most effectively for them - even in what has been deemed a slow economy."

The e-book also offers step-by-step instructions for any woman wanting to create her own success-oriented marketing plan and has a wealth of ideas for discerning one's niche and how to find new avenues for profits in an existing business.

Wharton contends that female entrepreneurs are uniquely qualified to view this current economic climate as an opportunity for growth. "A slow-down for others can be a boom to one's client base and sales - if she has a proven plan for getting new work during a recession," states Wharton. She's prepared this e-book to show women how to do it.

In Recession-Proof Your Business with a Solid Marketing Plan, readers will learn how to craft a solid get-work marketing plan that will recession-proof any business. The e-book is loaded with money-saving marketing strategies and step-by-step instructions to make each strategy work. Each business-building marketing method has been used to buffer against the past decade's economic downturns, and has helped many of Wharton's own clients grow their businesses, year after year - even when competitors had problems.

Wharton is the president of Wharton Communications which offers integrated marketing consultations and professional copywriting. Wharton has been a marketing consultant for over 18 years and a professional writer for over 25 years, working with large and small companies. She says that regardless of the size of company she's worked with, a well-conceived and well-implemented plan was lacking in each situation. Her primary role as a marketing consultant has been to create a real, actionable marketing plans and implement it in such a way that measurable goals were reached. Her love of writing shows in the Internet content and traditional marketing pieces she writes for nationally-known clients. This e-book is a combination of her two passions, marketing and writing, and can be downloaded at

Visit to learn more about her company's services and to sign-up for the free monthly e-newsletter Content-WISE. Content-WISE provides marketing strategies and tips on improving business communications that will positively impact your company's bottom line. A free subscription comes with a complimentary report titled, "How to Write Advertising Headlines that Sell" valued at $24.95 as a special bonus.


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Laura Wharton

Laura Wharton
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