NewspaperARCHIVE.com Announces Advertising Relationship With AARP

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NewspaperARCHIVE.com, the world's largest digital newspaper archive, has partnered with AARP, a nonprofit, nonpartisan membership organization for people age 50 and over, to feature NewspaperARCHIVE.com promotions on the AARP website.

NewspaperARCHIVE.com, which contains more than 85 million digitized newspaper pages in searchable format, selected AARP, which claims 38 million members, to enhance their advertising network with demographically-targeted ads.

Graphic "banner advertisements" will be featured on key AARP website pages, informing visitors of the NewspaperARCHIVE.com service and featuring a link to the NewspaperARCHIVE.com site. The advertisements will feature family history and genealogy, categories that are featured in 90% of all NewspaperARCHIVE.com searches.

"The AARP website is a perfect match for NewspaperARCHIVE.com," stated Chris Murders, Director of NewspaperARCHIVE.com. "Our resource is used heavily by genealogy and history enthusiasts, a demographic that closely matches AARP users. Using AARP, we can easily reach people who may not know about our rich offerings which can greatly expand their research capability."

The promotion is scheduled to begin on July 15, 2008.

About NewspaperArchive.com:
NewspaperARCHIVE.com, the largest historical newspaper database online, contains tens of millions of newspaper pages from 1759 to present. Every newspaper in the archive is fully searchable by keyword and date, making it easy to quickly explore historical content. NewspaperArchive.com is a subsidiary of Heritage Microfilm, an archival microfilm and digitization company. Individuals or companies interested in finding more information about Heritage Microfilm can visit http://www.heritagemicrofilm.com or http://www.newspaperarchive.com.

About AARP:
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP's 39 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

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Paul Stokstad
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