Root Learning to Reveal Employee Engagement Strategies in New Book

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'The Art of Engagement: Bridging the Gap Between People and Possibilities' available in August 2008.

We're eliminating the manuals and PowerPoint presentations. Everything is being built around visual images that stimulate dialogue and drive action.

Root Learning CEO Jim Haudan's forthcoming book, "The Art of Engagement: Bridging the Gap Between People and Possibilities" (McGraw Hill, August 2008) will be the definitive book for businesspeople looking to effectively engage employees to execute business strategy. "The Art of Engagement" explains how organizations can close the gap between their aspirations and actual, tangible results. It reflects 20 years of lessons Haudan and Root Learning have learned in consulting with senior teams at some of the largest and best known companies in the world.

"The Art of Engagement" explores the concept of "engagement" in business and its importance in executing any kind of strategy. It provides both leaders and employees with a range of tools to help them speak the same language, see from the same point of view, and connect their individual actions to the success of the organization. Written and illustrated with the reader in mind, it uses cartoons, sketches, stories, images, pictures, and vignettes to connect with people in a way that mere words will not. The book puts these tools in context by discussing how people learn and what holds them back from engaging.

"Today at Panda Express, we're using the insights in 'The Art of Engagement' to redesign every element of our restaurant training," said Tom Davin, CEO of Panda Restaurant Group. "We're eliminating the manuals and PowerPoint presentations. Everything is being built around visual images that stimulate dialogue and drive action."

Author and CEO Jim Haudan built his company, Root Learning, with the same principles he shares in "The Art of Engagement." He wrote the book in response to the impact that the Root methodology has had on scores of people and their organizations. By focusing on engaging leaders, managers, and individuals in their work, companies can achieve real, lasting results by unleashing the hidden potential in their people.

"Engagement is not one-dimensional. It's found in sports, friendship and all facets of life. Over the years, we've learned what really engages people and uncovered some of the 'secrets of the sauce,'" said Haudan. "We've helped tens of millions of people become more involved in the workings of their companies, and asked many of them what really engages them--what's necessary for them to volunteer the contributions of their heads, hearts, and hands to their organizations. Those lessons are shared in this book."

Root Learning also unveils today as an online resource for engaging employees. The web site offers a sneak peek at the book, interviews with the author, and employee engagement resources including downloadable learning applications.

"The Art of Engagement" will be available on August 23, 2008. To pre-order individual copies, visit,, and

About Root Learning:
Root Learning is a learning company that connects and engages people to create results. Root Learning has helped more than 400 organizations worldwide to address complex strategic issues by combining consulting, learning and communication disciplines into a unique creative problem-solving approach. Headquartered in Sylvania, Ohio, Root Learning has satellite locations in Chicago and London. For more about Root Learning, visit


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Katey Mokelke
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