IDT Media Group Launches MFA™ Multiple Format Access, a CD2.0 Format at NARM's 50th Anniversary Convention

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IDT Media Group introduced its MFA™ Multiple Format Access, a CD2.0 format at the NARM 50th anniversary convention recently held in San Francisco.

NARM appreciated member IDT's support and participation in our 50th Anniversary Convention celebration in San Francisco

Innovative Diversified Technologies, Inc. (dba IDT Media Group) announced today that it launched its latest product Multiple Format Access (MFA™) platform, featuring CD2.0 technology at the National Association of Recording Music (NARM) 50th anniversary convention recently held in San Francisco. By offering the right combination of value and price, IDT's Multiple Format Access (MFA™), featuring CD2.0 technology is designed to facilitate album sales. MFA™ formatted CD2.0 platform gives the consumer a physical CD with the digital album for that artist for one price, as well as other 360 Deal features and content. Such as a Social Community that ties the Artist with their Fans and other bonus content (i.e. Ringtones, Wallpaper, Concert Schedules, and Merchandising) as well as others. The CD is embedded with a proprietary software application that can deliver an album digitally, include bonus digital content and provide an interactive interface with a user friendly and robust technology platform that can offer multiple merchandising opportunities, all in one package for one price.

In addition to serving the established CD market which accounts to this day for over 70% of the volume of music sales, IDT's MFA™ featuring CD2.0 technology creates a link between physical and digital media by making content easily accessible any way the consumer wants it. The continuing strength of the CD market was confirmed in a comprehensive survey of music buyers' preferences recently conducted by the NPD Group. With over 32,000 participants, the survey found that music buyers identified CDs as the media of the choice for purchasing music. "There is no question that the market for the delivery of digital content with portable devices is expanding. However, people continue to like and buy CDs in substantial numbers and the NPD analysis as well as IDT's sales data proves it", said Ben Abadi, CEO of IDT. "The industry needs a solution that can provide consumers with access to both formats, physical and digital. That is why IDT created its Multiple Format Access (MFA™) platform, featuring CD2.0 technology and launched this new product at NARM's 50th Anniversary", added Mr. Abadi. "This new music distribution method allows us to offer a unique service to our partners who are looking for innovative ways to distribute their music", concluded Mr. Abadi. With IDT Media Group's MFA™ formatted CD2.0 platform, a consumer will no longer have to make a choice of format when purchasing music. MFA™ formatted CD2.0 platform is enjoying significant traction by the industry as well many notable musicians who view this platform as the answer to re-energizing their base by offering more value and build a direct fan base relationship that promotes loyalty. "NARM appreciated member IDT's support and participation in our 50th Anniversary Convention celebration in San Francisco," said Mr. Jim Donio, President of NARM.

If you want to find out more about Multiple Format Access (MFA™) platform, featuring CD2.0 technology or any of the other products and artist services offered by IDT Media Group and its affiliates, please contact or .

About IDT Media Group

IDT is a multimedia entertainment company focused in the music industry. In 1996, the company earned the distinction of being one of America's fastest-growing companies by INC. 500 magazine. The company has developed and operates a comprehensive artist services platform which allows musicians to create, produce, promote and sell their music. IDT has a number of innovative products including its CD2.0 featuring MFA™ technology as well as its own online store where an artist can promote and sell his or her content. The company is also launching an innovative advertising network which will enable musicians to promote and distribute their content with virtually no costs. Visit our web sites at: or or

About NARM

Established in 1958, the National Association of Recording Merchandisers (NARM) is a not-for-profit trade association that serves the music retailing community in the areas of networking, advocacy, information, education and promotion. NARM advances the promotion, marketing, distribution, and sale of music by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests. The Association's membership includes music and other entertainment retailers, wholesalers, distributors, record labels, multimedia suppliers, and suppliers of related products and services, as well as individual professionals and educators in the music business field. NARM's retail members operate 7,000 storefronts that account for almost 85 percent of the music sold in the $12 billion U.S. music market.


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