I am always on the look out for new material to keep my courses up to date and relevant
Toronto, ONT (PRWEB) July 17, 2008
Over 200 Advertising students are using the 19 "New" Rules of Social Media Copywriting as part of the National Diploma in Marketing, at Cape Peninsula University of Technology's (CPUT) Cape Town and Bellville Campuses.
Recently published by Nicky Jameson, Principal and Founder of Copywriting Studio, (http://www.copywritingstudio.com) the 19 "NEW" Rules of Social Media Copywriting may be the first comprehensive "rule book" on Social Media Copywriting. Packed with illustrative examples it gives marketers 19 powerful, yet practical Social Media Copywriting tips to turbo-charge their Social Media marketing campaigns, engage with their audience, raise brand awareness, gain brand advocates and ultimately improve lead generation.
"I am always on the look out for new material to keep my courses up to date and relevant," says Rodney Duffett, Advertising Lecturer employed in the Marketing Department at CPUT. "…I was pleasantly surprised when I found a link to the Special Report on bizcommunity.com. The material will be beneficial for the interactive media chapter of the course."
"Writing for social media requires new rules for a user-generated audience" says Ms Jameson. "The old rules don't work."
"When Mr Duffett asked me if he could make my report available for his students I was thrilled. This is good news, because these are tomorrow's marketers and advertisers. They'll learn from the beginning how to write successful Social Media Marketing campaigns. They will have plenty to offer their future companies and employers."
"The response to the 19 "NEW" Rules of Social Media Copywriting has been phenomenal," says Ms Jameson, "with over one hundred downloads to date. That it also caught the attention of South Africa's most influential Social Media and Marketing blog http://www.bizcommunity.com/ is proof of the power of blogs - and the viral nature of Social Media."
"Savvy marketers are using Social Media Marketing to build meaningful relationships with consumers who are the new influencers," says Ms Jameson. "The 19 "NEW" Rules of Social Media Copywriting shows how to write engaging content that keeps their audience coming back for more."
Marketers can download a FREE copy of The 19 "NEW" Rules of Social Media Copywriting today from http://www.copywritingstudio.com/special-report.html
The Cape Peninsula University of Technology (CPUT) National Diploma in Marketing offers challenging careers in a diverse range of disciplines, including general marketing, branding, product development, advertising, research and sales. CPUT's dynamic lecturers use innovative teaching and learning approaches, international exchange programs, and in-service training with progressive companies. CPUT boasts modern facilities, including a state of the art Information Technology centre. To learn more about CPUT visit their website at http://www.cput.ac.za.
About the author
Nicky Jameson, Founder of Copywriting Studio is a results-oriented Social Media and technology marketing Copywriter. She specializes in helping mid-sized and entrepreneurial technology companies stay profitable, competitive and successful. She helps her clients succeed by writing great copy for their websites, social media and other marketing communications. Nicky is the author of The 19 NEW Rules of Social Media Copywriting Special Report. Copywriting Studio is the home of persuasive intelligent copy that drives lead generation and sales for B2B marketers.