Advertising Agency Reviews Heat Up at AgencyFinder in June

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Online agency/client matchmaking service logs 82 reviews during the month; more than double the same period last year.

But those numbers are also influenced by the launch of our service in the United Kingdom. Within days of our announcement of a London operation, we started to see search registrations from clients, and blue-chip at that, looking for agencies.

The pace of marketing agency reviews (for both advertising agencies and PR firms) continued to gain momentum during the month of June with the industry's largest online search firm, AgencyFinder, initiating an impressive 82 searches during the month. "The economy certainly plays its part," explained AgencyFinder's Chairman and CEO, Chuck Meyst. "But those numbers are also influenced by the launch of our service in the United Kingdom. Within days of our announcement of a London operation, we started to see search registrations from clients, and blue-chip at that, looking for agencies."

AgencyFinder's search and introduction service in the UK is managed by business development firm, Reardon Smith Whittaker (RSW). RSW partner, Sam Reardon Smith serves as AgencyFinder's Managing Director for its operations in the UK and Europe. "The response to AgencyFinder's initial announcement has been tremendous," she said. "We're conducting our first searches now with the help and guidance of Chuck and his team in the USA - but, certainly, ten years' experience in this business means the AgencyFinder system has been tried, tested and fine-tuned to make this a very client-friendly process."

Last year, over 850 searches were initiated through AgencyFinder, a service that allows clients and search consultants to tap into their database and identify qualified agencies based on answers to an in-depth questionnaire of over 500 questions. The service is offered to clients and search consultants at no charge.

About AgencyFinder - AgencyFinder and its companion web site, agencyfinder.com, is a service of Business Partnering, Int. (BPI), a Virginia corporation founded in February of 1997. The service is unique in its match-making process for pairing advertising, public relations and marketing agencies with clients and is intended for use by companies seeking agency support for projects, campaigns or long-term relationships. Searching is free to marketers and supported with complimentary search consulting advice (telephone and on-site consultations) provided by BPI's executive staff. Advertising agencies and public relations firms (right-sized for budgets less than $100,000 to more than $100 million) pay an annual registration fee to be in the on line database and to be eligible to participate in reviews.

Contact:
Mike Bawden
Principal - Bawden & Lareau Public Relations
563-359-8654 - phone
563-343-0411 - mobile

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Mike Bawden

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