Identity.net Launches

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Single sign-on Solution for the Digital World

By providing a single source for users to control and manage their individual reputation - it makes the reputation portable. This saves time and gives the user control of what is publicly available about him/her on the internet.

Identity.net launched today, giving consumers control of their Internet identity and reputation. With the new site users can build and share their identity, navigate the web with greater ease and control, and verify attributes about their online reputation. Current features of Identity.net include: single sign-on to web sites, selective or anonymous identification, portable personal content, and reputation management.    

"Identity is an unsolved problem on the Internet today. Unlike the Internet itself, there is no central directory for verified users of the Internet. As a result, we have spam, online fraud, and with that the inherent transaction friction associated with an online world where everyone is guilty until proven innocent," said Rob Monster, Chairman, CEO and Co-Founder of Identity.net. "Identity.net lets users invest in build and manage online identities that are portable across the Internet, while also being in full control of what, when and where information about their identity is public or private. Our launch partners agree that the arrival of Identity.net marks the arrival of web 3.0 putting consumers firmly in the driver's seat and giving them the best of identity, privacy, and reputation management."

At Identity.net, users can create their own personal "reputation" web page where they can choose to publicly share either in its entirety or as select subsets, depending on the audience. Users can verify their identity attributes once and then reuse that verified identity information across the Internet. For example, creating JohnDoe.Identity.net enables John Doe to put all his information on one site, 3rd party verify specific identity attributes and use this with other sites he cares to engage with. He may choose to share all the information on a MySpace page or select his professional accomplishments and highlight just those attributes on Linked In. John could also create multiple pages for the different "reputations" he chooses to share, i.e.: Johnlovestoshop.identity.net.

"Identity.net frees users to take their reputation with them as they engage online, so their reputation isn't just tied to a specific site, it travels with the consumer as he/she uses the internet for blogging, shopping, conducting business or even engaging with the various social media sites." stated Jim Adler, President of Identity.net. "By providing a single source for users to control and manage their individual reputation - it makes the reputation portable. This saves time and gives the user control of what is publicly available about him/her on the internet."

Identity.net (formerly Demoxi) added more than 200,000 unique users per month during its public beta and secured a network of valuable launch partners and affiliates. Functionality includes single sign-on and a digital wallet for holding online credentials. The entire package is a one-stop for identity and reputation management.

About Identity.net
Headquartered in Bellevue, Washington, the company's mission is to put consumers firmly in control of their online identity and reputation. The Identity.net (formerly Demoxi) software is built on 50 issued patents and 10 years of advanced research in the fields of cryptography and online identity. Identity.net is backed by Monster Venture Partners, Northwest Venture Associates and a syndicate of angel investors. For more information, visit http://www.identity.net.

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Jennifer Curley
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