the second fastest-growing sector of the food industry behind nonalcoholic beverages and snack.
Maynard, MA (PRWEB) July 17, 2008
Tripleseat, the restaurant private dining industry's only Web-based customer relationship and event planning software has just completed its launch of the Beta version to invited restaurateurs. Thanks to overwhelming response from the restaurant industry, participation in the Tripleseat Beta was available by invitation only.
Drawing on both his restaurant/hotel catering and his software industry experience, Tripleseat Software LLC's founder Jonathan Morse envisioned the software as a total solution for restaurant private party planners. The simple-to-use technology is available in a variety of affordable plans to suit the individual restaurateur's needs. Each plan comes with a 30-day free trial and can be upgraded, downgraded or canceled at any time. Restaurant event planners and owners who would like to learn more about Tripleseat can do so online at http://www.tripleseat.com
The National Restaurant Association's "2000 Restaurant Industry Forecast" states that "social caterers are one of the fastest-growing segments of the restaurant industry, with sales expected to reach $3.6 billion in 2000 -- a 5.7 percent increase over its 1999 level." According to the executive director of the National Association of Catering Executives, by 2006, catering had become "the second fastest-growing sector of the food industry behind nonalcoholic beverages and snack." That year, the industry boasted an estimated 7.6 percent growth rate, skyrocketing to $19 billion. Today, the combined restaurant private party and catering business generates approximately $27 billion annually.
These figures are impressive in their own right, but they're even more remarkable when compared to the overall restaurant industry as a whole. Indeed, "the outlook for the restaurant industry softened in October 2007, as the National Restaurant Association's comprehensive index of restaurant activity fell to its lowest level in more than four years." Clearly, private dining and catering restaurateurs are bucking the trend, but they could be outpacing their industry by an even wider margin if they updated themselves for the 21st century. As pointed out in a recent "Nation's Restaurant News" article, the fact still remains that restaurants' private dining rooms sit empty over half the time.
Tripleseat Software LLC's founder Jonathan Morse explains, "The majority of restaurants are still using Post-it notes and three-ring binders to manage their events. By leveraging the power of Tripleseat, they could be booking and planning private dining events from anywhere they have an Internet connection. In so doing, they could be saving themselves both time and resources, all while maximizing their business and improving their customers' experience."
About Tripleseat Software
Tripleseat Software provides the only web-based private dining catering tool designed for restaurants by restaurant veterans. Because private dining has a higher average check than a la carte dining, Tripleseat Software aims to help restaurants increase their revenue by optimizing the private dining business. To learn more about how Tripleseat can help restaurants increase their overall revenue and guest satisfaction, visit the company online at http://www.tripleseat.com or call (978) 841-9581.
14 Nason St.
Maynard, MA 01754