The problem is a loss of message focus and a total misunderstanding of the psychology of marketing.
Dallas, TX (PRWEB) July 17, 2008
A lot of people took at least one psychology class in college but few learned to apply what they learned to their work. The same can be said for the average marketer.
Watch TV or listen to the radio for an hour. You'll quickly surmise what their marketing department thought you wanted to hear, and you'll know just how far off they really are.
"The problem is a loss of message focus and a total misunderstanding of the psychology of marketing." says, Justin Downey, Owner of innovative marketing firm, JDM. "Modern consumers are smarter, better informed, and more skeptical than ever before. Marketing needs to be direct and stay on message to be heard."
JDM recently announced the release of a white paper detailing the fundamental physiological and psychological principles central to modern marketing messaging. The white paper, "The Psychology of Marketing :: Minus all the Psycho-Babel", covers 10 psychological and physiological factors influencing how a message is obscured or miss-interpreted including:
- Humble Extravagance: Marketing to the 'Penny Wise & Pound Foolish'
- Reverse Psychology: Though often quoted, it's rarely understood.
- Practice Makes Permanent: Reach, Frequency & Retention rates
- A Man Goes Into a Bar: The Retention Power of Humorous Ads
- I Heard About That: Public Relations in the Information Age
- Optical Delusions: How to break the rules of design for a reason.
- What's in it for me?: Incentive-based marketing
- What's in it for you?: Marketing to the modern skeptical consumer
- Resist the Monkey!: The untapped power of intrigue
For more information or to register to download the full-version of "The Psychology of Marketing", go to: http://www.marketinghasevolved.com
JDM is a full-service marketing firm providing their Texas-based clients marketing services that combine proven strategies, innovative tactics and emerging technology. JDM is developing cutting-edge marketing activities that not just revolutionize marketing, they evolve it.
Learn more about how JDM is marketing evolved at: http://www.MarketingHasEvolved.com.