Break Brakes For TubeMogul

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Popular video site Break.com added to TubeMogul's online video distribution and analytics network.

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We are excited that our users can now deploy to Break and track their success there

TubeMogul, the web's most popular online video syndication and tracking service, officially partnered today with Break.com, the leading video entertainment destination for young men.

Break will be added as a distribution partner on TubeMogul's free Load & Track platform, which allows users to upload a video once and then automatically deploy it to the Web's top video sharing sites, now including Break. Users can then utilize TubeMogul's analytic technology, which aggregates video-viewing data from multiple sources, giving publishers an improved understanding of when, where and how often their videos are watched through useful tools like embed-able charts, data export and more.

While Break's success at appealing to a male audience is well-established, users are sure to glean additional insights from TubeMogul's demographics reporting, which also breaks down video viewership by age, income, ethnicity, household size and other metrics.

"Since TubeMogul was founded by friends from graduate school, Break's jocular brand of humor holds a special place in our hearts," said Brett Wilson, CEO and co-founder of TubeMogul. "We are excited that our users can now deploy to Break and track their success there," he said. Keith Richman, CEO of Break Media, is similarly upbeat: "TubeMogul both makes life easier on our users and helps ensure that we have some of the best content out there."

About TubeMogul:
TubeMogul is an online video distribution and analytics company serving video producers large and small who need independent information about video performance on the Internet and an easy way to deploy their work to the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give video producers improved understanding of when, where and how often videos are watched, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends. The company's Load & Track service allows users to upload videos once to TubeMogul and automatically deploy them to as many of the top video sharing sites as they want, within the users' specified accounts.

About Break Media:
Break Media is the Internet's premier entertainment community for men. Its wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco and Wall Street Fighter) and the 60-plus site Break Media Network reaches 50 million men worldwide each month. Founded in 1998, Break Media offers advertiser's unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis. For more information, please visit
http://breakmedia.break.com/

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David Burch

January Machold
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