Fantasy Football Veteran, Tony Holm, Joins the Staff at

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Founder of to develop applications and lead content area for fantasy football league management site.

One of the fantasy football industry's veteran content providers, Tony Holm, owner and founder of, has joined the team at Sideline Software, Inc. Mr. Holm created and continues on as publisher of, one of the top free fantasy football resources on the Internet.

Along with 40 contributors, creates and delivers proprietary fantasy sports content for the brand as well as a variety of media outlets. Mr. Holm has an extensive software development background having developed Hospital Information Systems for ten years, Electronic Design Automation software for seven years and Fantasy Football applications for six years.

Most notably, his " Lineup Coach", " Draft Coach" and " Player Pages" integrate the statistics and rules from customer leagues with the content analysis of Lineup Coach projects NFL player statistical output and is used by tens of thousands of fantasy owners on a weekly basis to assist in setting an optimal lineup. Draft Coach, also relied on by many, similarly uses player projection data along with a proprietary algorithm to provide guidance to an NFL player's worth and recommended draft position so that an optimal fantasy roster can be created.

Mike Hall, President of Sideline Software, Inc, mentioned, "With Tony's background in both programming and fantasy analysis, he was an obvious perfect-fit into our environment. We're thrilled he's joined our team and excited to be able to add even more industry-leading features to the system."

Mr. Holm has recently completed a free public mock draft application for Sideline Software, Inc. and will be leading the development efforts for updating the company's web site as well as integrating fantasy football content into customer leagues with a number of trusted industry content providers.

When asked about his new role, he replied "Having worked with the team at Sideline Software over the years on a variety of projects, I'm excited to have the opportunity to deliver innovative solutions for issues that face the fantasy football community. I look forward to working with our industry partners to build up the brand through the addition of fantasy player targeted content and continuing to drive user adoption of our product."

About Sideline Software, Inc.:
Sideline Software, Inc. is a privately held software development company specializing in fantasy football on the Internet with a focus on customer service and advanced features designed to enhance the customer playing experience. Its flagship product,, is one of the most feature-rich fantasy games available with dozens of reports, over a hundred scoring options, interactive chat rooms and message boards, live scoring updates, and extensive appearance flexibility. In conjunction with its online fantasy football league management system, includes a free MFL GameDay companion application for viewing live stats during the games with real-time scoring and audio announcements of all touchdowns and other game changing events. Sideline Software also offers a branded fantasy football contest engine used to run several national fantasy contests, as well as free fantasy football mock drafts. Sideline Software, Inc. has been in business for more than a decade and is based in Wisconsin. For more information, please visit


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