Back-to-School Shopping Isn't Just For Kids Anymore

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62% of moms say they maximize time at the mall for their fall fashion too!

A must have fall trend is a super dark and clean jean. An ultra slim bootcut is flattering to any figure

Parents across the country are gearing up for back-to-school shopping season, but according to a recent Lee Jeans poll on, it's not all about the kids. Lee Jeans found that 62% of women say back-to-school shopping is the best time to pick up clothes for themselves and check out what's hot for fall. Lee Jeans® trend expert Rachelle Moley has tips and trends to make jean shopping a quick stop.

"A must have fall trend is a super dark and clean jean. An ultra slim bootcut is flattering to any figure," said Moley. "The key to this jean is a blackened indigo color with no handsanding and a fabric with a higher amount of stretch like the Lee Jeans® Slender Secret that has twice as much stretch as regular denim. The extra stretch helps slim and shape the tummy and thigh area, resulting in a sleek and chic silhouette."

Denim trousers are another hot fashion basic for fall. Clean, dark, tailored denim creates a jean that is dressy enough for work but comfortable for everyday. Lee's Jessica Trouser steps up this trend with a No-Gap waistband designed to help eliminate "muffin top" by giving extra stretch around the waist.

Raw denim will be a fashion staple this fall as well. Typically, denim is washed anywhere from 15 to 45 minutes to get a soft worn-in jean and can include being washed with stones and bleach to create extra wear on the fabric. Moley says that is not the case for this season.

"Raw denim means not much is done to the denim before the jean is finished," Moley explained. "The fabric is used after weaving and minimal washing takes place. Lee will introduce the key look through the debut of a premium bootcut in raw denim available this fall in stores and at"

Another big trend for a busy mom who wants to look nice with minimal effort is the No-Iron Pant. Rather than just a protective coating on the outside of the fabric, which many products use, Lee's No-Iron technology is achieved when the fabric is made from XLA yarn then the no-iron technology is applied on top of the fabric, giving the pants longer-lasting results. Lee's Morgan and Melinda styles will be available in stores and on

For questions, product requests, or if you'd like an interview with Lee trend experts, please contacts Julie Weeks at 816.423.6213 or at For the latest Lee fashions or for more information on Lee, please visit

Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler, Lee, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak, JanSport, Napapijri, Nautica, Kipling, John Varvatos, 7 For All Mankind®, lucy®, Majestic® and Red Kap.

VF Corporation's press releases, annual report and other information can be accessed through the Company's home page,


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Julie Weeks
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