Visible Measures Selected by AlwaysOn as an AO Global 250 Winner

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Visible Measures, the independent third-party measurement firm for Internet video publishers and advertisers, recognized for game-changing Internet video measurement technology

The AO Global 250 winners have excelled in key strategic areas in the global technology markets

Visible Measures Corporation, the independent third-party measurement firm for Internet video publishers and advertisers, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industry. Visible Measures was selected by the AlwaysOn editorial team and other industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Visible Measures and the AlwaysOn Global 250 Top Private Companies will be honored at the AlwaysOn & STVP Summit at Stanford, July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlights the significant economic, political, and commercial trends disrupting the global technology industries and features the most innovative companies, eminent technologists, influential investors, and journalists who will deliver keynote presentations and panel debates and participate in private company CEO showcases.

Fifty of the top CEOs from the AO Global 250 will present their market strategies to a panel of industry experts in the "CEO Showcase." Brian Shin, Visible Measures founder and CEO, is scheduled to present during the Advertising Solutions panel on Wednesday, July 23, 2008 at 2:30pm at Fisher Hall.

"The AO Global 250 winners have excelled in key strategic areas in the global technology markets," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing
new tools, services, and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time."

The AO Global 250 were selected from hundreds of companies, nominated by a panel of industry experts in the online technology, media, entertainment, enterprise, and greentech sectors from around the world.

"Visible Measures is honored to be recognized by AlwaysOn and to be included among this group of top emerging technology companies," said Brian Shin. "We're working hard to provide the Internet video industry with innovative, useful video metrics and are collaborating with our customers and partners to build complete Internet video measurement solutions."

By measuring true viral reach and actual audience engagement of video content and video advertising campaigns, Visible Measures enables Internet video publishers, advertisers, and viral marketers to determine the economic value of their video assets. As a result, organizations that deploy solutions from Visible Measures can make informed decisions regarding future Internet video investments and drive increases in audience growth, content consumption, viewing time, and the discovery of new revenue opportunities.

A full list of all the AO Global 250 winners can be found on the AlwaysOn Web site at
About Visible Measures
Visible Measures is the independent third-party measurement firm for Internet video publishers and advertisers. Our patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. We provide our customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit

About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit East and West) and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.    

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Jean Serra
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