Launches Community-Driven Retail Destination

Share Article

Mariam Naficy, Co-founder and Former Body Shop Executive, Founds Company; Teams with Renowned Angel Investors to Bring Designers and Buyers Together ( ), an online retailer, today announced that it has launched to bring the best independent designers together with consumers for a unique social shopping experience focused on the $10 billion consumer stationery market. Minted prints designs, sourced from its community in a competitive process, on high-end invitations, announcements, holiday cards, and other social stationery. was founded and is led by seasoned Internet entrepreneur Mariam Naficy, co-founder of and a former executive at The Body Shop. The company raised angel funding from more than a dozen technology luminaries and private investors, including Ben Elowitz, Founder and CEO of WetPaint and co-Founder of Blue Nile, Nirav Tolia, co-Founder and former CEO of Epinions, Toby Lenk, Founder of eToys and President of Gap, Inc. Direct, and Frank Han, former CEO of Adrian Bellamy, Chairman of The Body Shop International, and Josh Hannah, co-Founder and Director of and former CEO of, also invested in the company and have been named to's Board of Directors. Biren Gandhi, most recently of Facebook, has just joined as Vice-President, Engineering.

"There are undiscovered design geniuses around the world who deserve to have their work offered at retail," said Ms. Naficy. "We are seeing a vibrant community emerge on around these creative individuals and consumers. By enabling consumers and designers to share fresh ideas, test concepts, and decide what should sell, we ensure that only the best designs are offered to consumers and that great designers thrive." provides a business opportunity for designers to earn revenue from their designs. The site currently features the top 17 independent stationery brands from across the US, for whom is the exclusive online retailer. In addition to showcasing independent brands, the company holds design competitions to identify new talent. The community chooses winners to be sold on the site, and the best designers are commissioned to create future works.

"By combining content, community and commerce, is creating a social shopping experience that will reinvent the consumer stationery market," said Josh Hannah, angel investor and board member. "The concept is a win for both designers and consumers. handles the operational aspects of running a retail business, which frees designers to focus on the creative aspect of their work. At the same time, consumers benefit by their exposure to fresh, new product designs and premium products."

About is a quality-focused, community-driven marketplace focusing initially on the $10 billion consumer stationery industry. The company offers the best designs in holiday cards, invitations, and other paper products by sourcing from top independent brands as well as through a competitive process where top designs submitted by independent designers are selected by Minted's community for sale. Designers earn a share of all sales of their products on Minted, and the best are commissioned to create further work for the company. Founded in August 2007 by Mariam Naficy (co-founder of and former VP of E-Commerce at The Body Shop), is the exclusive online distributor of the top 17 independent stationery brands in the US. The company is headquartered in San Francisco, California.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website