Family Travel on the Rise, See How Hong Kong Hotel Marketers Eye the Market

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See How Hong Kong Hotel Marketers Eye the Market.

If indulging yourself in a thrill ride and a fairyland are what you consider an exciting and enchanting holiday, where would you next head to for such holiday fun?

It is not exaggerating to name Asia-Pacific the treasure land of theme parks in view of its 65.8 million attendances at amusement park last year. According to The Global Entertainment and Media Outlooks: 2008-2012 - Theme Parks And Amusement Parks , a report recently published by PricewaterhouseCoopers, China is home to over 450 amusement parks which follows suit Japan and tops South Korea, Australia and India. Theme parks in China recorded US$1.5 billion revenue in 2007 and is expected to have a prospective growth by 40% to US$2.1 million in 2012.

Like its motherland China, now the second largest playground in Asia-Pacific, Hong Kong also has amazing amusement parks as Disneyland and Ocean Park that worth a visit. For a hassle-free travel, on-site hotels like Disneyland Hotel and Hotel Hollywood are convenient choices where day-time fun and night-time relaxation blend, but if you are looking for something more, creative marketers has took steps further by launching products that eye this blooming market.

On the island side of the city, a four-star Cosmopolitan Hotel Hong Kong spearheads a Toy Suite. "We see that visitors coming here for amusement parks are mainly family travelers and they do come with their kids. So Toy Suite is an enhancement for a total travel experience. We stock the suite with various toys for kids of all ages and a Play Station which is more for the teenagers. We also present the kid with a welcome gift upon check-in. I'm sure this suite is another playground to the amusement parks and the young kings will be happy, "says Anita Chan, general manager of the hotel.

In terms of location, the hotel is well-bridged to Ocean Park by a tunnel. A three-day-two-night theme park package at a Deluxe Room is now on offer at HK$3,000 net until 8th September which includes three admission tickets (two adults and one child) to Ocean Park, breakfast daily, late check out and complimentary baby-sitting service for two hours. Upgrade to Toy Suite is at a supplement of HK$1,000 net only.

Check out details of the package


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Naveen Marasinghe
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