New York, NY (PRWEB) July 21, 2008
OnCard Marketing, a leading provider of cross-channel marketing solutions to large retailers, restaurants, and manufacturers has changed its name to RevTrax. The company's website is now located at http://www.RevTrax.com.
"We migrated our business away from card-based tracking to a technology that works across payment types. The OnCard name was beginning to create some confusion among potential customers. We are very excited to change the name and believe it will more properly reflect our technology and company vision," said Jonathan Treiber, Co-Founder and EVP Business Development of RevTrax.
Since 2006, RevTrax has been tracking the revenue generated from promotions distributed by its advertising network of online, mobile, and print channels. RevTrax's software-as-a-service (SAAS) platform provides a one-stop shop for creating, distributing and tracking promotions to drive online, phone, and in-store sales.
The company is also proud to introduce a new tracking system for in-store purchases. Unlike a registered credit card tracking system that is typically used to capture data for in-store purchases for major coalition loyalty programs, RevTrax has introduced a proprietary system that uses barcodes to track the media channel, customer and other pertinent information using actual merchant sales data. This technology is payment-type agnostic and is completely configurable to each merchant's POS capabilities.
"Our mission is to give advertisers unmatched transparency into advertising ROI and promotional distribution across multiple channels. Furthermore, our technology provides an incredible opportunity for publishers to use our marketplace to find and promote top-tier advertisers," said Steve Pike, CEO of RevTrax.
More information can be found at the company's website, located at http://www.RevTrax.com.
Headquartered in New York City, RevTrax is a technology-driven advertising network that empowers clients to quantify the ROI of cross-channel promotional advertising and drive sales across RevTrax's network of distribution channels.