A New Name, A New Focus For thinkASG

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IBM Premier Business Partner Addresses Changing Market Conditions With Expanded Offerings and Revised Name, Brand, and Web Communications Strategy

Absolute partnership, dedication, and service to our clients, enabled by technology.

thinkASG (Advanced Systems Group) today launches an expanded product offering and a new 2.0 customer communications strategy to better position itself with current changing market conditions.

Combined with a global expansion of service and product offerings from its core IBM hardware competency, the company's new strategic communications initiatives include the adoption of multiple Web & Enterprise 2.0 strategies, including a revised name and visual identity, an updated solution guidebook, and a more comprehensive 2.0 website. Together these solutions provide valuable real time information and knowledge to help its customers work with thinkASG to architect and implement the right solutions.

"The overarching characteristic of the new thinkASG is to enable our customers to interact with us, and to participate in, influence discussions, and control their experience - based on 'their' needs," said David Browning, Chief Executive Officer of thinkASG.

"Our new brand logo, thinkASG, captures what makes us special: our people, process, and principles," said Pete Coticchia, Chief Operating Officer of thinkASG. "It's the way we think about our client's business. We felt that we needed a stronger communications platform to better articulate where we are going as a company, especially as we expand our product and service offerings to better meet customer needs."

Driven by increased customer demand for single-source providers, and the increasingly specialized knowledge required to manage today's IT implementations, thinkASG has expanded its product reach and is now able to advise and assist customers with many more technology needs.

As part of thinkASG's new and improved 2.0 website, the company now provides updated IT issues, case studies, and technical news to its customers. Over the next six months, the site will also include new real-time features including customizable RSS feeds, technical blogs, webinars, and expanded product information updates in an effort to dialog directly with customers through dedicated web resources.

"The new thinkASG brand represents what we have been growing towards since our founding," added Browning. "Absolute partnership, dedication, and service to our clients, enabled by technology."

For more information, please contact Pete Coticchia at (949) 777-0417.

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